TSLA454.5307.79%
GM75.2900.6%
F13.1400.05%
RIVN18.0600.53%
CYD35.4900.32%
HMC29.6600.3%
TM198.2702.83%
CVNA398.8503.85%
PAG163.6200.45%
LAD325.010-0.75%
AN215.1300.79%
GPI408.350-2.02999%
ABG233.900-2.33%
SAH64.9000.67%
TSLA454.5307.79%
GM75.2900.6%
F13.1400.05%
RIVN18.0600.53%
CYD35.4900.32%
HMC29.6600.3%
TM198.2702.83%
CVNA398.8503.85%
PAG163.6200.45%
LAD325.010-0.75%
AN215.1300.79%
GPI408.350-2.02999%
ABG233.900-2.33%
SAH64.9000.67%
TSLA454.5307.79%
GM75.2900.6%
F13.1400.05%
RIVN18.0600.53%
CYD35.4900.32%
HMC29.6600.3%
TM198.2702.83%
CVNA398.8503.85%
PAG163.6200.45%
LAD325.010-0.75%
AN215.1300.79%
GPI408.350-2.02999%
ABG233.900-2.33%
SAH64.9000.67%
Dealers' #1 source for auto industry news, content, coaching & analysis
HomeShowsLoyalty-Based Sales Strategies

Industry expert Jen Suzuki shares proven strategies to help dealerships build long-term customer relationships and drive repeat business. This show dives into the art of customer retention, personalized sales approaches, and innovative engagement techniques that foster loyalty in today’s competitive automotive market. Whether you're a sales professional, manager, or dealer principal, Jen’s actionable insights will help you create lasting connections, increase referrals, and maximize lifetime customer value. Stay ahead of the curve and turn every sale into a lifelong partnership!

Industry expert Jen Suzuki shares proven strategies to help dealerships build long-term customer relationships and drive repeat business. This show dives into the art of customer retention, personalized sales approaches, and innovative engagement techniques that foster loyalty in today’s competitive automotive market. Whether you're a sales professional, manager, or dealer principal, Jen’s actionable insights will help you create lasting connections, increase referrals, and maximize lifetime customer value. Stay ahead of the curve and turn every sale into a lifelong partnership!

Richmond Ford VP, Kayla Kody, transforms service lane with data-driven loyalty strategies

At Richmond Ford Automotive Group, exceptional customer experiences go beyond repairs; they are driven by data and focused on loyalty. Vice President Kayla Kody...

How sales teams can confidently navigate price objections

Price continues to be one of the most difficult hurdles for sales teams to overcome when turning phone calls and online inquiries into in-store...

Why tech-literate teams will thrive in AI-driven dealerships

As artificial intelligence (AI) rapidly reshapes the automotive retail landscape, President and founder of eDealer Solutions, Jen Suzuki, urges dealership leaders to embrace digital...

How tailored customer experiences drive loyalty and sales in 2025 

In today’s fiercely competitive auto market, personalized customer interactions aren’t just a nice-to-have; they’re essential. On the latest episode of Loyalty-Based Sales Strategies, Jen...

Why service BDC is the ‘heartbeat of the dealership’ – Jen Suzuki

In the latest episode of Loyalty-Based Sales Strategies, host Jen Suzuki, president of eDealer Solutions, emphasizes the untapped potential of the service Business Development Center...

Fix the process, not just the numbers: Jen Suzuki’s three-step strategy

Oftentimes, leaders get so caught up in what's happening in the day-to-day that they neglect investing the time necessary to develop their teams. In...