TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

With new car inventories nearing pre-pandemic levels, the used car market is experiencing a significant price correction.
Sales & Marketing

Maximizing profitability in the used car market amid price corrections

- September 3, 2024
With new car inventories nearing pre-pandemic levels, the used car market is experiencing a significant price correction. For dealerships, this shift presents both challenges and opportunities. Effective pricing, inventory management, and...
In today's episode of Inside Automotive, Jim Fitzpatrick welcomed John Fitzpatrick, to shed light on the landscape of automotive marketing.
Sales & Marketing

John Fitzpatrick highlights key strategies for dealers amidst market shifts and increased competition

- September 2, 2024
In a recent episode of Inside Automotive, Jim Fitzpatrick welcomed John Fitzpatrick, President and CEO of Force Marketing, to shed light on the evolving landscape of automotive marketing. With the...
The automotive industry has not been immune to the surge in data breaches, as evidenced by the recent cyberattack on CDK Global.
Sales & Marketing

Protecting consumer data in light of recent breaches

- September 2, 2024
The more tech security advances and the more data is collected, the more bad actors work at infiltrating and stealing corporate data. And if recent reports are any indication, it’s getting worse. And...
Sales & Marketing

Marcus Sheridan on why answering buyers’ questions is key to automotive sales success

- August 30, 2024
Success in today's market demands a new approach. In the second edition of They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Author...
5G technology offers a new era of high-speed, low-latency connectivity that will revolutionize almost every industry, including automotive.
Sales & Marketing

How 5G connectivity will transform the automotive industry

- August 29, 2024
5G technology offers a new era of high-speed, low-latency connectivity that will revolutionize almost every industry, including automotive. 5G will transform vehicles' communication and operation with significantly faster data transfer...
In today's episode of CBT Now, Matt Easton explains a better way to sell by slowing down the process and discovering the value you bring.
Sales & Marketing

Why traditional pitching methods are failing and how a new approach can transform results – Matt Easton

- August 28, 2024
Matt Easton, Sales Coach and Founder of Easton University, says, "DITCH THE PITCH! The TYPICAL sales process is BROKEN." In today's episode of CBT Now, Matt will show you a...
In today's episode of Driving Solutions, we’re exploring the important mix of in-person training and technology. Kurt Larson joins us.
Sales & Marketing

How AI and curated approaches are shaping the future – Kurt Larson | CallRevu

- August 28, 2024
Effective training is crucial for building a high-performing team. In today's episode of Driving Solutions, we’re exploring the important mix of in-person training and technology. Kurt Larson, Sales Enablement Mgr...
The wholesale used vehicle market experienced a notable decline in the first half of July. This trend has sever implications for dealers.
Sales & Marketing

Wholesale used vehicle prices decline in the first half of July

- August 27, 2024
The wholesale used vehicle market experienced a notable decline in the first half of July. This trend has substantial implications for dealers and consumers alike, making it essential to understand...
Suzuki explains the importance of value-based selling, offering actionable insights to help dealerships build long-term customer loyalty
Loyalty-Based Sales Strategies

Leveraging ChatGPT for enhanced sales and service – Jen Suzuki

- August 20, 2024
In this episode of Loyalty-Based Sales Strategies, industry expert Jen Suzuki explores ChatGPT's transformative potential for car dealerships. From streamlining service communications to crafting engaging sales messages, Jen explains how...
Maintaining steady sales and profits can be challenging with fluctuating consumer demands, high vehicle prices, and low inventory. 
Sales & Marketing

How dealerships can grow sales and profits by adopting resilient marketing strategies

- August 20, 2024
In this competitive market, car dealerships face numerous challenges. Maintaining steady sales and profits can be challenging with fluctuating consumer demands, high vehicle prices, and low inventory.  As market conditions and...


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NHTSA weighs U.S. ban on defective Chinese airbag components

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Affordability takes center stage at the 2026 NY Auto Show
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Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
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Legal battles reshape car sales

California’s War on Classic Cars Just Hit a Wall—Thanks to Jay Leno
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California’s war on classic cars just hit a wall– Thanks to Jay Leno


CBT News
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