TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Boost your dealership's marketing potential by cleaning up dirty data - Brooke Furniss
Sales & Marketing

Boost your dealership’s marketing potential by cleaning up dirty data – Brooke Furniss | BZ Consultants Group

- November 7, 2024
Dealers nationwide struggle with "dirty data" in their CRM and DMS systems, which often limits dealerships' marketing potential and causes customer miscommunications. In today's episode of Inside Automotive, Brooke Furniss, Founder...
Marketing Matters

Colin Carrasquillo’s guide to enhancing dealership performance via targeted marketing

- November 7, 2024
In a hyper-competitive automotive sales environment, the power of first-party data cannot be overstated. Colin Carrasquillo, Digital Marketing Director of the Nielsen Automotive Group, dives deep into the essentials of...
AutoNation has extended its commitment to cancer awareness and support by surprising a two-time breast cancer survivor with a donation
Sales & Marketing

AutoNation surprises Onco-Ballet Foundation with $25,000 donation to support cancer survivors

- November 6, 2024
AutoNation, the leading automotive retailer in the U.S. known as "America’s Most Admired Retailer," has extended its commitment to cancer awareness and support by surprising a two-time breast cancer survivor...
A recent study by Edmunds revealed that in Q3 of 2024, the average new car cost $47,542—$20,365 more than the average used car.
Sales & Marketing

Study found new car prices surged to record highs, leaving used cars as the affordable choice

- November 5, 2024
As the price gap between new and used vehicles reaches an unprecedented level, many consumers are feeling the tension of escalating costs in the automotive market. A recent study by...
sales
Sales & Marketing

From the screen to the showroom: video strategies that will increase your sales

- October 31, 2024
In today’s fast-paced digital landscape, car salespeople need to adopt innovative strategies to connect with customers and boost sales. One of the most impactful tools available to a car salesperson...
Sales & Marketing

Adapting auto marketing for the long funnel – April Simmons | Horne Auto Group

- October 28, 2024
In a market where consumers stay longer in the sales funnel, April Simmons, Corporate Internet and Marketing Director at Horne Auto Group is reshaping how dealerships approach advertising. On today's...
vAuto Conquest
Sales & Marketing

How vAuto Conquest helps dealers tackle year-end inventory challenges – Derek Hansen | Cox Automotive

- October 28, 2024
Fall is here, which means the model-year changeover is upon us—and dealers will be looking to move current inventory off their lots to make room for next year’s models. In...
Eric Mercado, Executive Vice President of Force Marketing, sheds light on how predictive marketing revolutionizes dealership strategies
Sales & Marketing

How predictive marketing is a game-changer in optimizing inventory and boosting sales – Eric Mercado | Force Marketing

- October 23, 2024
In today's automotive market, dealerships grapple with rising inventory ages and fluctuating consumer behavior. Eric Mercado, Executive Vice President of Force Marketing, sheds light on how predictive marketing revolutionizes dealership...
BDCs
Loyalty-Based Sales Strategies

How these 20 game-changing questions can transform your sales strategies

- October 22, 2024
In this high-energy episode of Loyalty-Based Sales Strategies, Jen Suzuki reveals a powerful strategy for revolutionizing your sales calls—focusing on loyalty-building tactics that turn prospects into long-term customers. Through 20...
Joining us on the latest episode of CBT Now is David Simches, Group Used Car Director for Crown Auto Group, to discuss current challenges
Sales & Marketing

Navigating challenges in the used car market – David Simches | Crown Auto Group

- October 17, 2024
The used car market is facing a unique set of challenges right now—from the impact of Hurricane Helene to an influx of lease returns and ongoing affordability concerns. Joining us...


Latest Articles
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White House revises metals tariffs, Stellantis eyes Canada EVs with Leapmotor, NHTSA considers ban on faulty Chinese airbags

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Stellantis explores EV production in Canada with China’s Leapmotor

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Latest Articles 04/03/26

NHTSA weighs U.S. ban on defective Chinese airbag components

Toyota bets on EV rebound with seven-model U.S. lineup
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Toyota bets on EV rebound with seven-model U.S. lineup

Affordability takes center stage at the 2026 NY Auto Show
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Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
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Legal battles reshape car sales

California’s War on Classic Cars Just Hit a Wall—Thanks to Jay Leno
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California’s war on classic cars just hit a wall– Thanks to Jay Leno


CBT News
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