With 80% of car buyers using some form of digital technology to research their options before entering a car dealership, auto dealers face an extremely competitive market.
To top it off,...
Volkswagen maps out plan for U.S. resurgence - Battered by an emissions scandal that undermined its reputation and sales, German automaker Volkswagen Group on Tuesday mapped out a plan to...
In an age when the buzz is about "virtual test drives" and buying cars without setting foot in a dealership, Porsche has embarked on a $60-million experiment here in hopes that...
On this week's episode of Auto Marketing Now, Brian speaks to Cassie Broemmer, VP of Business Development with CarWars, about modern issues with many dealers’ phone processes and how you...
How to grow today's digital age
U.S. auto sales are on a tear. Earning reports out of Detroit have been a stunning counterpoint to the recent gloomy economic news. For one...