If you've got any doubts that television advertising retains a crucial role in feeding the automotive marketing funnel, just turn on the TV for a few minutes this holiday season....
Consumer Reports claims it is financially independent from the products and services it evaluates. Its relationship with the car industry has become very close, however. The nonprofit has set up...
How Not To Lose Digital Leads
By: Erik Nachbahr
One in four car shoppers (24%) make their first contact with a dealership through email, website forms or other digital means, according to...