We probably all agree that the goal of the dealership service department should be: (A) generate profit and (B) deliver the experience that keeps customers returning.
What we probably won’t agree...
David Lewis: The most important part of the sales process is the customer picking out the right vehicle. So, David suggest doing this before customers take a test drive.
More and more prime-credit auto consumers who could swing a new-car deal instead are opting for used vehicles.
It’s something of a marketplace phenomenon and reflects, among other things, how far...
Many leading retailers today collect more than half of their revenue online. They can
credit their success in large part to presenting all costs with no surprises in their
digital shopping carts....
Thanks to the internet, fewer consumers rely on a salesperson to make an informed
vehicle purchase. Today, many consumers have a specific vehicle in mind and have
already estimated the cost before...