TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


About: Steve Mitchell

marketing

Tailoring your automotive marketing for 2021

- March 4, 2021
Marketing your dealership to your customer has historically been a fairly straightforward task. There are nuances in using data, but the data has been consistent year over year - except...
service

How to get customers back for first service

- February 19, 2021
It’s easy to think that a manufacturer’s free maintenance plan is enough to bring someone in for the first service if you just had one to offer. If you don’t...
sales

Best practices for engaging today’s car shopper: In-person sales (Part 4)

- February 17, 2021
When circumstances have forced society to limit personal interaction, small yet personal touches can make a huge difference in closing a sale. These interactions will be more frequent as customers...
car sales

Best practices for engaging today’s car shopper: Remote car sales (Part 3)

- February 12, 2021
A study by KPMG has found that for car purchases, "consumers want ... an end-to-end e-commerce experience." They also don't want to step "in a showroom, even for a test drive." So, dealers...
automation

Best practices for engaging today’s car shopper: Automation (Part 2)

- February 8, 2021
In Part 1, we addressed some objections to automation and how to overcome them. Once we overcome objections and fears that naturally come with automation considerations, we can move to implementation....
automation

Best practices for engaging today’s car shopper: Automation

- February 3, 2021
McKinsey Global Institute has conducted a broad-based research initiative on automation across sectors. The good news is that this research has shown that about half of retail activities can be automated...
AI

AI in the automotive industry: Handle with care

- January 21, 2021
The auto industry is quite familiar with AI as it relates to automobile safety. Driver assistance technology AI will work at protecting consumers from almost every type of distracted driving....
auto

Preparing to thrive in auto retail in 2021

- January 8, 2021
2020 has brought about massive change to the automotive industry and especially for dealers. With less traffic due to widespread digitalization and mobility, COVID has caused further distance between the...
sales

Does the retail sales downturn predict the same losses for dealers?

- December 29, 2020
Fox Business reports that "November saw U.S. retail sales fall for the first time in seven months, suggesting consumers are pulling back on spending amid a surging pandemic and expiring federal aid."...

Tips for dealers to do pickup and delivery well

- December 28, 2020
You've heard your customer's responses and requests. Logic alone would tell you that consumers consider pick-up and delivery services important when it comes to their auto's maintenance. Many consumers working from...


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