TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


About: Steve Mitchell

service

How to get customers to come back for the first service

- August 24, 2021
It’s easy to think that a manufacturer’s free maintenance plan is enough to bring someone in for the first service if you just had one to offer. If you don’t...
customer

3 ways to market your parts department

- August 16, 2021
If you're CVS, Walmart or Costco, people stop by for random things anytime you're open. And the traffic is high. But, as a dealership parts department, no one is stopping...
customer

Five tips to improve customer retention in the service drive

- August 6, 2021
We all know that locating new customers is more expensive than keeping the ones you have. Studies say it can be five times more costly to pick up a new customer...
position zero

Why and how to pursue position zero on Google

- August 4, 2021
SERP position zero is the new target bullseye. Yes, of course, it's fair to ask, "Wait, you mean being number 1 on SERP isn't the best?" No, not anymore. Now...
influencer marketing

How influencer marketing can benefit your car dealership

- July 28, 2021
It would be easy to think that influencers have been a new tool for marketing in the last ten years, but you would be wrong. Dealerships and manufacturers have sold...
video

The top 3 video marketing metrics car dealers should follow

- July 23, 2021
In-market shoppers see your videos when they’re ready to visit your dealership. For example, 97% of auto shoppers acted after watching a video, and 40% searched inventory. Posting those walk-around videos of your latest...
geofencing

The value that geofencing marketing can bring to car dealers

- July 14, 2021
Digital devices have helped usher in a change in how auto dealerships determine marketing plans. The national experience over the past year has pushed dealerships towards a need for a...
digital storefront

Tips to keep your car dealership’s digital storefront updated

- July 6, 2021
Is your dealership's digital storefront pulling in the number of customers to meet your quarterly plan? Or do you find one department doing all the heavy lifting and other areas...

Warranty pay service could be your next growth area

- June 16, 2021
Dealerships will agree that that the past year has caused more stress than any time since the last recession. But, the chip shortage aside, more and more owners are discovering...
sales funnel industry, customers

Tips on consumer communications in a sales funnel

- June 10, 2021
The classic sales funnel's purpose is to pull in the most leads possible through a step-by-step process converting the leads to buyers for your vehicles and services. Even though this...


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