TSLA381.6308.83%
GM76.8900.27%
F12.080-0.16%
RIVN16.4000.34%
CYD41.2101.13%
HMC24.3400.34%
TM192.6201.36%
CVNA395.995-0.595%
PAG171.520-0.14%
LAD290.120-0.88%
AN212.3806.69%
GPI356.8707.66%
ABG203.6902.3%
SAH78.7505.44%
TSLA381.6308.83%
GM76.8900.27%
F12.080-0.16%
RIVN16.4000.34%
CYD41.2101.13%
HMC24.3400.34%
TM192.6201.36%
CVNA395.995-0.595%
PAG171.520-0.14%
LAD290.120-0.88%
AN212.3806.69%
GPI356.8707.66%
ABG203.6902.3%
SAH78.7505.44%
TSLA381.6308.83%
GM76.8900.27%
F12.080-0.16%
RIVN16.4000.34%
CYD41.2101.13%
HMC24.3400.34%
TM192.6201.36%
CVNA395.995-0.595%
PAG171.520-0.14%
LAD290.120-0.88%
AN212.3806.69%
GPI356.8707.66%
ABG203.6902.3%
SAH78.7505.44%


About: Jason Unrau

Jason Unrau

Jason Unrau is an automotive specialist with more than 15 years of experience at the dealership level. Focusing mainly on fixed operations and the service industry, Jason’s expertise is in enhancing the customer experience and promoting a healthy, profitable service department.

automotive technicians

A Technician Shortage Affects You More than You Imagine

- November 21, 2017
Now, more than ever, it’s challenging to recruit automotive technicians. The position isn’t sexy enough to draw attention from high school graduates, and technical colleges are seeing a decline in...
Fixed-Ops Auto News
pay plan

The Pay Plan Paradigm

- November 10, 2017
Challenging positions in your dealership deserve good compensation, especially for those related directly to income. Sales people, both on the sales floor and at the service desk, are up to...
Management & Leadership Auto News
customer service

Finding Balance Between Modern Marketing and Traditional Customer Service

- November 8, 2017
Customers prefer to begin their car shopping experience online in the digital realm. That’s been proven by Cox Automotive in their 2017 Car Buyer Journey Study, showing that the average...
Sales & Marketing Auto News
service

Is Service Employee Churn Killing Car Sales?

- November 7, 2017
The NADA 2016 Dealership Workforce Study tells the story. On average, the service advisor turnover rate annually is 39 percent. That’s roughly two in five service advisors every year. While...
Fixed-Ops Auto News
bottom line

Luxury Trims and Add-Ons Boost Your Bottom Line

- November 6, 2017
New car sales have been affected significantly by low gas prices and an influx of SUV and truck sales. From 2015 to 2016, new car sales were down 9 percent...
Sales & Marketing Articles
sales service

Sales to Service Handoff, then Back Again

- November 3, 2017
Do you keep track of your customer defection rates? It’s one of the more unpleasant numbers to monitor, but perhaps the most important statistic for your store. These are the...
Management & Leadership Fixed-Ops
automotive technician

The Reality of Life as a Technician

- October 27, 2017
At first, it might appear to be a straightforward blue-collar job. An automotive technician is able to go to work, put in their hours, head home at the end of...
Fixed-Ops Auto News

Are OEMs Cutting Out the Dealer?

- October 20, 2017
In a bid to mimic other online retail industries, several auto manufacturers have begun to offer services that reduce or eliminate time spent in the dealership. The first mainstream manufacturer...
Daily Automotive News Auto News
electric cars

The Future is Electric Vehicles, According to These Carmakers and Economists

- September 20, 2017
Electric cars have been a niche market since their arrival. Even as the best-selling electric car to date, the Nissan LEAF sold just 14,006 units in the United States in...
Daily Automotive News Auto News
trends

Trends that Will Shape Your Dealership’s Future, Whether You Like It or Not

- August 28, 2017
Aside from the prevalence of flying cars and hoverboards Marty McFly used, ‘the future’ is happening. Innovators dreamed of a world with cars that drove themselves, intercontinental visual communication –...
Daily Automotive News Auto News

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Fed holds rates, Ford lifts 2026 Q1 outlook, GM invests $830M in Midwest plants
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The hidden sales killer most professionals don’t even notice

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4 customer personality types and how to win their business every time

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CBT News
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