Taking A Different Path to VP
At the age of 23, Casey Copeland was on an upward trajectory as an entrepreneur. Then in 2007 when the economy crashed, the online retail marketplace he had developed deteriorated...
TSLA402.01813.11791%
GM81.8403.79%
F12.8800.4403%
RIVN17.3070.4171%
CYD43.3401.0181%
HMC25.0500.69%
TM217.8705.01%
CVNA387.08924.84939%
PAG161.6505.63%
LAD283.6908.82%
AN207.6009.31%
GPI348.58013.1%
ABG212.0657.975%
SAH70.5203.15%
TSLA402.01813.11791%
GM81.8403.79%
F12.8800.4403%
RIVN17.3070.4171%
CYD43.3401.0181%
HMC25.0500.69%
TM217.8705.01%
CVNA387.08924.84939%
PAG161.6505.63%
LAD283.6908.82%
AN207.6009.31%
GPI348.58013.1%
ABG212.0657.975%
SAH70.5203.15%
TSLA402.01813.11791%
GM81.8403.79%
F12.8800.4403%
RIVN17.3070.4171%
CYD43.3401.0181%
HMC25.0500.69%
TM217.8705.01%
CVNA387.08924.84939%
PAG161.6505.63%
LAD283.6908.82%
AN207.6009.31%
GPI348.58013.1%
ABG212.0657.975%
SAH70.5203.15%
About: Jason Unrau
A Technician Shortage Affects You More than You Imagine
Now, more than ever, it’s challenging to recruit automotive technicians. The position isn’t sexy enough to draw attention from high school graduates, and technical colleges are seeing a decline in...
The Pay Plan Paradigm
Challenging positions in your dealership deserve good compensation, especially for those related directly to income. Sales people, both on the sales floor and at the service desk, are up to...
Finding Balance Between Modern Marketing and Traditional Customer Service
Customers prefer to begin their car shopping experience online in the digital realm. That’s been proven by Cox Automotive in their 2017 Car Buyer Journey Study, showing that the average...
Is Service Employee Churn Killing Car Sales?
The NADA 2016 Dealership Workforce Study tells the story. On average, the service advisor turnover rate annually is 39 percent. That’s roughly two in five service advisors every year. While...
Luxury Trims and Add-Ons Boost Your Bottom Line
New car sales have been affected significantly by low gas prices and an influx of SUV and truck sales. From 2015 to 2016, new car sales were down 9 percent...
Sales to Service Handoff, then Back Again
Do you keep track of your customer defection rates? It’s one of the more unpleasant numbers to monitor, but perhaps the most important statistic for your store. These are the...
The Reality of Life as a Technician
At first, it might appear to be a straightforward blue-collar job. An automotive technician is able to go to work, put in their hours, head home at the end of...
Are OEMs Cutting Out the Dealer?
In a bid to mimic other online retail industries, several auto manufacturers have begun to offer services that reduce or eliminate time spent in the dealership. The first mainstream manufacturer...
The Future is Electric Vehicles, According to These Carmakers and Economists
Electric cars have been a niche market since their arrival. Even as the best-selling electric car to date, the Nissan LEAF sold just 14,006 units in the United States in...
Latest Articles
