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Jason Unrau

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Jason Unrau is CBT Automotive Network's Online Editor. Jason is an automotive specialist with more than 15 years of experience at the dealership level. Focusing mainly on fixed operations and the service industry, Jason’s expertise is in enhancing the customer experience and promoting a healthy, profitable service department.
virtual reality

A Virtual (Reality) Showroom: The Car Buyer’s Experience Explored

It’s not just for play anymore. Virtual reality has become mainstream in the electronics market, primarily with smartphone compatible VR headsets. In 2016, 6.3...
technology

What is the Future of Technology in the Dealership?

A survey conducted by AutoTrader recently has identified that 42 percent of car shoppers use more than one device to research their new vehicle....
holiday weekend

4 Tips to Prepare Your Staff for the Holiday Weekend

A Google search returns results for “When is the best time to buy a car”. Among the pages displayed, sources indicate that long weekend...
train staff

Train Staff with a Sales-Driven Focus

Every person that works in a dealership environment has an impact on your sales. Parts counter sales, service department repairs and maintenance, and, of...
reputation

5 Ways to Boost Your Dealership’s Reputation

The automotive marketplace is an ever-changing environment, one that’s heavily affected by a dealership’s surroundings and presence. Formerly, a dealership’s reputation was built mainly...
extra mile

Attracting the Sales Talent You Want at Your Dealership

A sales position isn’t easy, so don’t settle for low-quality applicants In the 2016 NADA Dealership Workforce Study, it’s noted that sales department turnover is...
survey

The Right Way to Ask for the Survey

At one time, a car sale was complete the moment the taillights faded into the distance. Today, the sales experience goes much further than...
new dealership

A New Type of Dealership that Benefits the Consumer

The old way of selling cars is old hat. A trip to the local shopping mall demonstrates the new trend in buying, which is...
new hires

Get Your New Hires Productive on the Sales Floor Quickly

The statistics have been consistent for the past several years. Salesperson turnover rate was 67 percent in 2016 overall with non-luxury brands experiencing a...
new carvideo

vAuto’s Brian Finkelmeyer Discusses New Car Market Insights and Inventory Strategies

Dealers are facing a unique situation in many markets, where consumer demand is actually higher than supply according to Cox Automotive’s Bureau of Economic...
Len Shortvideo

Founder of LotLinx Len Short Discusses Exciting New Partnership with CBT News

As digital retailing increases in the automotive retail industry, the strongest dealers will be the ones who smartly track and manage their online presence...
weekend

Independence Day Weekend Car Sales Expected to Be High This Year

The Fourth of July auto sales are commonly seen as one of the four best times to buy a car during the year. Autotrader...
CBT News

CBT News Announces Partnership with LotLinx to Distribute Valuable Automotive Market Data in Real-Time

ATLANTA — July 6, 2020 — CBT News, the voice of the retail automotive industry, announced today its partnership with LotLinx to bring automotive...
accessories

Is There Value in Aftermarket Accessories and Performance Upgrades?

According to a recent study by the Specialty Equipment Market Association (SEMA), young car enthusiasts ages 16 to 24 spend $7.2 billion each year...

Why Dealers Should Concentrate on Experience, Not Price

On this week’s episode of Kain & Co., host David Kain is joined by his colleague Steve Purdy, the client success director for Kain Automotive....

Creating a Frictionless Online Car Buying Experience

There is still a lot unknown about how the Coronavirus will continue to affect American lives, industries, and consumerism. However, dealers can assume that...

Making the Commitment to Provide a Top-Tier Customer Experience

On this week’s episode of Kain & Co., host and President of Kain Automotive, David Kain discusses the necessary changes to the customer experience brought...

May Kerrigan Report: How the Buy/Sell Market Fared in Q1

Today on CBTNews.com for Wednesday, June 10th, 2020: May Kerrigan Report: How the Buy/Sell Market Fared in Q1 Welcome to the Kerrigan Advisors Market Update with...