David’s firm is a national training and consulting business that specializes in the retail automotive industry. He also is the author of four industry-related books, “The Secrets of Inspirational Selling,” “The Leadership Factor,” “Understanding Your Customer” and “The Common Mistakes Automotive Salespeople Make.” Visit his website at www.DavidLewis.com.
On this week's episode of Straight Talk, David Lewis talks about how you can deal with out of line objections by asking the customer if you can make a sarcastic...
Customers are often met with a sense of fear when dealing with salespeople. However, working in automotive retail comes with it's own set of fears. On this week's episode of...
The demo drive is where the customer falls in love with the vehicle. Don't be like everyone else. Let the customer decide where they want to drive. Hear what David...
One of the most important parts of the sales process in the automotive industry is picking out the perfect car. As you’re walking the lot, David Lewis of David Lewis...
On this week's episode of Straight Talk, David Lewis talks about some newer tools that you need to learn how to use in order to generate new business when times...
Anyone who is familiar with what I teach, or has been exposed to my training for any length of time, knows how I feel about trial closes. Having been associated...
On this week's episode of Straight Talk, David Lewis talks about how to help the defensive customer you serve and reduce their fear so you can earn their confidence and...
On this week's episode of Straight Talk, David Lewis talks about how to deal with obstacles put in place by the customer and getting them to lower their defenses so...
On this week's episode of Straight Talk, David Lewis talks about why you should take advantage of modern technology and utilize services such as YouTube to expand your reach and...