Chanell Turner

Adults are not the only consumers that car manufacturers and dealers have to think about. Many times, an adult is purchasing a car with...

Digital shopping is all the rage in the automotive industry. Much attention has been drawn to the online buying habits of potential car buyers....

Would you allow your car to take control of your commute? This is the question many car buyers are still wrestling with. While, companies...

When is the last time you ordered an item online? Was it straightforward? Were the pricing and specifications clear? Did you use Amazon, Walmart,...

Atlanta has become a hub for automotive manufacturer locations. Porsche and Mercedes-Benz are both headquartered there, and even Kia Motors has a manufacturing plant...

It is easy to brush off a “thank you” or disregard an appreciative word, but there is something about the human condition that causes...

In the last decade, the role of the consumer has changed. These days, customers enjoy more control over their purchasing experiences. They no longer...

Throughout the year, dealers are likely capturing and analyzing data for their dealerships. Customer satisfaction surveys, units sold, service repair information, and a variety...

Not every dealer is rolling in dough. For low to mid-priced brands, it can feel impossible to compete with luxury dealerships that can deliver...

The automotive industry has seen unprecedented growth over the past four years. However, this would not have been possible without the purchasing power of...