Ben is a contributing writer and reporter for CBT News with 10 years of dealership experience in automotive marketing. Ben loves all things cars and putting together strategies that help dealerships succeed.
We’ll up be upfront: The process of getting people to think about buying electric cars isn’t really all that different from selling a gas-powered vehicle. Sure, many of the tech...
It's no secret that prices are certainly a focus of customers who come into your dealership. Amongst many other parts of car shopping that make customers happy about their experience,...
You’ve likely seen Warren Buffett, one of the wealthiest people alive, on TV discussing finances and other topics. How did Warren Buffett amass such wealth? Well, one of the tools...
As a dealer representative, you’ve probably heard of hyperlocal marketing in general. Hyperlocal marketing is important amongst services that often have a local presence, like a car dealership. When a...
A dealership's website is the center for their public communications. The content on your website and how well things work together from trade in tools to finance can have a...
Some customers are harder to deal with than others. Whether they are loudly yelling out at you, are especially demanding, can’t decide on anything, or are rather critical of everything,...
Autonomous driving cars were once the work of science fiction. Today, the idea of breaking out the laptop stand, drinking some coffee, and letting the car do the work for...
Any veteran car salesperson will tell you that much has changed over the past couple of decade - and even more just in the last few years. Coming from someone...
Could you buy an electric vehicle - whether new or used, with the current EV prices available on the market? How about six months from now, or when your current...
The digital landscape has changed the dealership world significantly over the last 15 years - and even more significantly over the last three. Being both available online as a “Digital...