TSLA403.71014.81%
GM82.2004.15%
F12.9450.505%
RIVN17.3900.5%
CYD43.7401.4181%
HMC25.1200.76%
TM218.8505.99%
CVNA388.22025.98%
PAG163.0507.03%
LAD286.39011.52%
AN209.05510.765%
GPI351.54716.06749%
ABG213.2409.15%
SAH71.1903.82%
TSLA403.71014.81%
GM82.2004.15%
F12.9450.505%
RIVN17.3900.5%
CYD43.7401.4181%
HMC25.1200.76%
TM218.8505.99%
CVNA388.22025.98%
PAG163.0507.03%
LAD286.39011.52%
AN209.05510.765%
GPI351.54716.06749%
ABG213.2409.15%
SAH71.1903.82%
TSLA403.71014.81%
GM82.2004.15%
F12.9450.505%
RIVN17.3900.5%
CYD43.7401.4181%
HMC25.1200.76%
TM218.8505.99%
CVNA388.22025.98%
PAG163.0507.03%
LAD286.39011.52%
AN209.05510.765%
GPI351.54716.06749%
ABG213.2409.15%
SAH71.1903.82%


About: Ben Stewart

EVs can be introduced in your area in much the same way gasoline-powered cars were decades ago: community outreach and education.

Promoting EV adoption through community outreach and education

- July 21, 2023
We’ll up be upfront: The process of getting people to think about buying electric cars isn’t really all that different from selling a gas-powered vehicle. Sure, many of the tech...
The best salespeople develop rapport with the customer and help the customer understand the vehicle's value without talking about price.

How to win over a customer who is fixated on price

- July 17, 2023
It's no secret that prices are certainly a focus of customers who come into your dealership. Amongst many other parts of car shopping that make customers happy about their experience,...
You’ve likely seen Warren Buffett, one of the wealthiest people alive, discussing finances and other topics. How did he amass such wealth?

Follow Warren Buffett’s simple formula to create enormous success

- July 11, 2023
You’ve likely seen Warren Buffett, one of the wealthiest people alive, on TV discussing finances and other topics. How did Warren Buffett amass such wealth? Well, one of the tools...
hyperlocal, marketing

Reach customers in your neighborhood with these hyperlocal auto marketing strategies

- June 5, 2023
As a dealer representative, you’ve probably heard of hyperlocal marketing in general. Hyperlocal marketing is important amongst services that often have a local presence, like a car dealership. When a...
A dealership's website is the center for its public communications: here's how to make sure you get the most out of yours

5 cutting-edge digital tools to enhance your dealership’s website

- June 1, 2023
A dealership's website is the center for their public communications. The content on your website and how well things work together from trade in tools to finance can have a...
There are a few approaches you can take to satisfy demanding customers without giving them what they are really asking for.

4 common types of difficult customers and how to handle them

- May 18, 2023
Some customers are harder to deal with than others. Whether they are loudly yelling out at you, are especially demanding, can’t decide on anything, or are rather critical of everything,...
There are a few issues being worked out with the legality and safety of autonomous driving cars. Let’s take a closer look.

Innovations in autonomous driving: Navigating legal and ethical implications

- May 12, 2023
Autonomous driving cars were once the work of science fiction. Today, the idea of breaking out the laptop stand, drinking some coffee, and letting the car do the work for...
Successful salespeople blend the right amount of prospecting and developing their skills on the phone, email, and in-person.

Best practices: Prospecting inbound and outbound sales leads

- May 9, 2023
Any veteran car salesperson will tell you that much has changed over the past couple of decade - and even more just in the last few years. Coming from someone...
Could you buy an electric vehicle - whether new or used, with the current EV prices available on the market? How about six months from now?

EV prices are dropping but has that made them affordable?

- May 4, 2023
Could you buy an electric vehicle - whether new or used, with the current EV prices available on the market? How about six months from now, or when your current...
This article delves deeper into key automotive marketing strategies, including local SEO, Vehicle Listing Ads, and reputation management.

6 of the best automotive marketing strategies to drive more car sales

- April 25, 2023
The digital landscape has changed the dealership world significantly over the last 15 years - and even more significantly over the last three. Being both available online as a “Digital...


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