TSLA403.43014.53%
GM82.1854.135%
F12.9450.505%
RIVN17.3850.495%
CYD43.7401.4181%
HMC25.1150.755%
TM218.8505.99%
CVNA388.00025.76%
PAG163.0507.03%
LAD286.39011.52%
AN209.34511.055%
GPI351.54716.06749%
ABG213.2409.15%
SAH71.1903.82%
TSLA403.43014.53%
GM82.1854.135%
F12.9450.505%
RIVN17.3850.495%
CYD43.7401.4181%
HMC25.1150.755%
TM218.8505.99%
CVNA388.00025.76%
PAG163.0507.03%
LAD286.39011.52%
AN209.34511.055%
GPI351.54716.06749%
ABG213.2409.15%
SAH71.1903.82%
TSLA403.43014.53%
GM82.1854.135%
F12.9450.505%
RIVN17.3850.495%
CYD43.7401.4181%
HMC25.1150.755%
TM218.8505.99%
CVNA388.00025.76%
PAG163.0507.03%
LAD286.39011.52%
AN209.34511.055%
GPI351.54716.06749%
ABG213.2409.15%
SAH71.1903.82%


About: Ben Stewart

While Facebook has changed a lot over the last decade, it remains a good place for automotive advertisers to get in front of their audiences.

Facebook ads: key strategies for auto marketers to maximize ROI

- December 29, 2023
While many social network platforms have emerged since Facebook started “way back” in 2004, it's still a viable platform for advertisers. With a few kinds of ads and methods of...
Having the right winter marketing messages, and preparing for slow periods and sudden influxes, can help keep winter a bit more lively.

Tips for crafting winter marketing messages that will warm up your sales

- December 28, 2023
The leaves are changing, the days are getting shorter, and it’s a little chillier outside. Your location in the United States might also change your attitude toward the onset of...

Should you trust AI with your digital ad dollars?

- December 15, 2023
Artificial intelligence has a variety of uses in the automotive industry. While many dealerships use artificial intelligence in the marketing and customer service capacity of writing content and offering assistance...
We've put together a few general and a few specific ideas that could improve your dealership's website conversion rate quickly.

Proven strategies to boost your dealership’s website conversion rate

- December 8, 2023
Most of car shoppers first learn about your dealership and vehicles from your website. That’s why having a dealership website that gets customers in the door is so important. We’ll...
One of the more important actions to take while being agile is the ability to make quick decisions under pressure

Agile mindset: automotive leadership during disruptive times

- November 27, 2023
The car dealership business demands flexibility of thought and action. We’ll use agility to describe the ability to see a potential problem as an opportunity instead of a threat. Let’s...
Customer service is an area where artificial intelligence is able to take some of the load off your dealership team, but how do you apply it?

AI-powered customer service: elevating dealership experiences

- November 13, 2023
We are certain you’ve heard many stories about artificial intelligence in the last year. Artificial intelligence can be an effective tool for marketing, writing, content creation, and customer service. In...
Recall work is a great opportunity for your dealership to impress customers with the smooth operations of a well-oiled service department.

Recall work: your service departments chance to impress

- November 9, 2023
Automotive recalls in the U.S. rose 3.4% in the first quarter of 2023, up from 237 in Q4 2022 to 245 events in Q1. According to Sedgwick brand protection’s latest...
Managing your existing BDC can be a tall order, but it is worth exploring to find out if you can improve sales and service.

In-house vs external BDC: How and why to make a switch

- November 6, 2023
For a dealership, follow-up with customers is absolutely crucial. Some customers will choose which dealership to shop at based on interactions with salespeople over the phone, through text, or email,...
Most electric vehicle buyers are concerned with helping sustain or improve Earth’s environment since electric vehicles don’t have emissions.

4 of the best marketing channels to reach electric vehicle buyers

- November 3, 2023
As electric vehicles become more mainstream, you might wonder how you reach customers who tend to be more likely to buy electric vehicles. We’ll discuss some of the methods most...
How do great dealers market? In this article we discuss how to use brand storytelling to emotionally connect with your dealership customers

The role of brand storytelling in car dealership marketing 

- October 26, 2023
You might be wondering what brand storytelling actually means. To most marketers, brand storytelling involves using any marketing medium like video or marketing to create a story about your brand...


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