Ben is a contributing writer and reporter for CBT News with 10 years of dealership experience in automotive marketing. Ben loves all things cars and putting together strategies that help dealerships succeed.
While many social network platforms have emerged since Facebook started “way back” in 2004, it's still a viable platform for advertisers. With a few kinds of ads and methods of...
The leaves are changing, the days are getting shorter, and it’s a little chillier outside. Your location in the United States might also change your attitude toward the onset of...
Artificial intelligence has a variety of uses in the automotive industry. While many dealerships use artificial intelligence in the marketing and customer service capacity of writing content and offering assistance...
Most of car shoppers first learn about your dealership and vehicles from your website. That’s why having a dealership website that gets customers in the door is so important. We’ll...
The car dealership business demands flexibility of thought and action. We’ll use agility to describe the ability to see a potential problem as an opportunity instead of a threat. Let’s...
We are certain you’ve heard many stories about artificial intelligence in the last year. Artificial intelligence can be an effective tool for marketing, writing, content creation, and customer service. In...
Automotive recalls in the U.S. rose 3.4% in the first quarter of 2023, up from 237 in Q4 2022 to 245 events in Q1. According to Sedgwick brand protection’s latest...
For a dealership, follow-up with customers is absolutely crucial. Some customers will choose which dealership to shop at based on interactions with salespeople over the phone, through text, or email,...
As electric vehicles become more mainstream, you might wonder how you reach customers who tend to be more likely to buy electric vehicles. We’ll discuss some of the methods most...
You might be wondering what brand storytelling actually means. To most marketers, brand storytelling involves using any marketing medium like video or marketing to create a story about your brand...