TSLA454.5307.79%
GM75.2900.6%
F13.1400.05%
RIVN18.0600.53%
CYD35.4900.32%
HMC29.6600.3%
TM198.2702.83%
CVNA398.8503.85%
PAG163.6200.45%
LAD325.010-0.75%
AN215.1300.79%
GPI408.350-2.02999%
ABG233.900-2.33%
SAH64.9000.67%
TSLA454.5307.79%
GM75.2900.6%
F13.1400.05%
RIVN18.0600.53%
CYD35.4900.32%
HMC29.6600.3%
TM198.2702.83%
CVNA398.8503.85%
PAG163.6200.45%
LAD325.010-0.75%
AN215.1300.79%
GPI408.350-2.02999%
ABG233.900-2.33%
SAH64.9000.67%
TSLA454.5307.79%
GM75.2900.6%
F13.1400.05%
RIVN18.0600.53%
CYD35.4900.32%
HMC29.6600.3%
TM198.2702.83%
CVNA398.8503.85%
PAG163.6200.45%
LAD325.010-0.75%
AN215.1300.79%
GPI408.350-2.02999%
ABG233.900-2.33%
SAH64.9000.67%
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Aston Martin warns of deeper losses amid tariffs and slowing demand

The company anticipates 2025 volumes to decline mid-to-high single digits.

On the Dash:

  • Aston Martin expects a 2025 loss exceeding $147.8 million (approximately £ 110 million) due to tariffs and slow demand.
  • Third-quarter deliveries fell below guidance, and Valhalla hypercar deliveries are slightly delayed.
  • The company is cutting capital spending and seeking UK government support to manage financial pressures.

British luxury automaker Aston Martin forecast a larger annual loss Monday, citing weaker-than-expected demand in North America and Asia Pacific and the impact of U.S. tariffs. The company now expects its annual loss to exceed £ 110 million ($147.8 million), a sharp increase from its July forecast, when it anticipated breaking even. The announcement sent shares down 11%, extending a nearly 30% decline over the past year.

Aston Martin said 2025 volumes are projected to fall by a mid-to-high single-digit percentage, prompting cuts to capital spending and a withdrawal of expectations for positive free cash flow in the second half of the year. The automaker cited the quota-based U.S. tariff system, changes to ultra-luxury taxes in China, and supply chain risks following a cyber incident at Jaguar Land Rover as key challenges affecting operations. The company is seeking UK government support to protect small-volume manufacturers affected by tariffs.

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In the third quarter, Aston Martin delivered approximately 1,430 wholesale units, below the guidance of 1,641 units. Deliveries of its Valhalla hypercar are expected to begin in the fourth quarter with around 150 units, slightly behind prior expectations due to engineering and regulatory delays. The company anticipates a smoother delivery schedule for Valhalla in 2026.

 

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Colin Fitzpatrick
Colin Fitzpatrick
Colin Fitzpatrick has spent over 3 years at CBT News, where he leads social media and marketing strategy for the automotive industry. With a keen understanding of digital engagement and dealership communications, he helps deliver impactful content that connects with retail professionals.

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