TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


Articles

With the rise of online sales platforms and market competition, the service department offers the recurring revenue essential for growth.

Redefining service excellence: key benchmarks for the future

- January 1, 2024
Remember the days when the service department felt like an afterthought? In the early stages of your career, you noticed it tucked away, overshadowed by the allure of the showroom...
The best collaborative leadership style for a business will depend on its specific objectives and the needs of its employees.

Stop commanding and start communicating: 6 benefits of collaborative leadership

- January 1, 2024
The success of a business depends heavily on its people, including everyone from entry-level employees to top executives. Everyone plays a role, and therefore it makes sense that collaboration is...
While Facebook has changed a lot over the last decade, it remains a good place for automotive advertisers to get in front of their audiences.

Facebook ads: key strategies for auto marketers to maximize ROI

- December 29, 2023
While many social network platforms have emerged since Facebook started “way back” in 2004, it's still a viable platform for advertisers. With a few kinds of ads and methods of...
Prioritizing customer e­motions is vital for building trust, fostering healthy relationships and driving results in automotive sale­s

The role of empathy in automotive sales: Understanding customer needs for effective selling

- December 29, 2023
In the automotive­ sales landscape, empathy holds significant importance­. It involves grasping and relating to others' e­motions and perspectives. In this industry, e­mpathizing means stepping into the custome­r's shoes, seeing...
Even the most dedicated auto retail professionals need healthy outlets outside of the dealership to recharge their batteries.

Dealer downtime: exploring hobbies and interests that fuel auto retail professionals

- December 28, 2023
It’s restating the obvious, but a career in automotive retail requires dedication, energy, and laser-sharp focus. Besides a paycheck, the benefits of this type of work include the adrenaline rush...
Having the right winter marketing messages, and preparing for slow periods and sudden influxes, can help keep winter a bit more lively.

Tips for crafting winter marketing messages that will warm up your sales

- December 28, 2023
The leaves are changing, the days are getting shorter, and it’s a little chillier outside. Your location in the United States might also change your attitude toward the onset of...
There are some easy ways to both be sure current staff is well versed in compliance and that your new hires are too.

F&I checklist and tips for better compliance

- December 27, 2023
Every F&I manager has that thing that’s a perpetual thorn in their side. That thorn is compliance. It’s probably unfair to describe compliance so negatively but it becomes tedious when there...
young affable consultant talking about features of new car to customer. business man listen to him, choosing new auto in dealership

Why your ego is sabotaging your sales and how to stop it

- December 26, 2023
As a sales professional, your ego can be your greatest asset or your worst enemy. On one hand, it can give you the confidence you need to make a sale,...
Technology principles to consider when determining your dealership’s technology and human interaction formula

Integrating technology and human touch in car sales: Striking the balance for optimal customer experience

- December 26, 2023
Technology is changing how consumers shop for and buy cars. Yet chatbots, virtual reality applications, and artificial intelligence haven’t eliminated the need for human interaction. Modern car dealerships need to...
While always maintaining humility and charisma, Lee Iacocca transformed the auto industry and encouraged dealers to cultivate innovation.

5 lessons learned from Lee Iacocca’s insights on leadership and innovation

- December 25, 2023
While most people have heard of innovation gurus of today such as Tesla’s Elon Musk, some may not know about one of the most prominent icons in the auto industry...


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