On today’s CBT Newscast for Monday, January 22nd, 2018:
Cars.com’s Darren Haygood: How to make sure your top salespeople stand out
Imagine the amount of time the car buying process would be reduced to if potential car buyers could choose the best salespeople at your dealership. Not only would it reduce time, but according to Darren Haygood, Senior VP of Commercial Strategy with Cars.com, having a tool or solution like that would ultimately be an investment that could encourage others to improve their sales. Watch Now
Trump administration expected to lower MPG rules
The auto industry is expecting the Trump Administration to propose lightening fuel economy standards at the end of March, according to Forbes. Automakers have lobbied the administration due in large part because persistently low gas prices are driving consumer demand for pickup trucks and SUVs. The proposal would cover model years 2022 through 2025, set up during the Obama Administration. Read More
Customers want price that doesn’t change in the car buying process
In a recent Future of Digital Retail study by Cox Automotive, results showed that the current dealership model needs to change with consumer preferences, but that the dealership remains central to car buying. With all the talk about how much of the car buying process should be done online, the study showed that while most consumers prefer completing at least one step of the car buying process online, most car buyers want to complete the transaction at the dealership. Read Now
