On today’s CBT Newscast for Thursday, October 19th, 2017:
How Facebook Messenger gets around car buying barriers
How do you create a barrier-free car buying experience for customers, especially when everything about the process can be done on a mobile device? Roman Dobrik, CTO and Co-Founder of uQuote, says in the age of technology, avoiding most barriers can be done by taking advantage of Facebook Messenger. Watch Now
WardsAuto: Three Ways to Court Modern Car Buyers
How do you impress today’s modern car buyers? In a recent WardsAuto article, you court them with three things: one of which is live chat. With online chat, Wards says customers can go from online to in-person research with the click of a button. Studies show that live chat reduces business expenses, increases sales, and can give a dealership a leg up on the competition. Read More
Marketing Study Examines What Types of Searches Click for Car Buyers
A new study from the University of Texas at Dallas might have you rethinking your digital marketing. The study examined how consumers allocated their time when searching offline and on the internet as they shopped for a new vehicle, and what the outcomes were for price satisfaction. Two marketing professors analyzed the survey data on vehicle purchases between 2002 and 2012. They compared time spent on internet sources with time spent on offline sources, such as car dealerships. Read More
