FORT LAUDERDALE, FL. April 6, 2026— RockED, the leading automotive performance management platform, announced Booster, an automated performance management system that improves service advisor performance. RockED Booster combines RockED’s learning platform with live performance leaderboards and tailors coaching to the individual gaps of every employee.
Service departments today have a clear opportunity to unlock significant performance gains by narrowing the gap between top-performing and underperforming service advisors. In many stores, a small group of advisors consistently achieves exceptional close rates on services like brakes, tires, and batteries, often selling more than five times as much of a given product as lower-performing peers, even while working with the same customer base.
This gap is not random but driven by underlying factors that can be addressed. Inconsistent training leads to uneven skill development, while gaps in product knowledge make it harder for advisors to confidently recommend services. Many advisors also lack a clear, repeatable process for presenting options, which creates hesitation in customer conversations. The top performers stand out not because of a different environment, but because they have developed stronger knowledge, confidence, and structure in how they sell.
The impact is significant. Customers may miss critical recommendations that affect their vehicle’s safety and longevity, leading to underinvestment in their asset. At the same time, advisors leave meaningful income on the table, and dealerships miss out on substantial revenue potential across the entire team.
Marco Schnabl, RockED co-founder, highlights the cost this performance gap brings to stores: “Service departments aren’t necessarily losing revenue because of a lack of customers; they’re often losing it because of inconsistent advisor performance. When top advisors outperform others by multiples in the same lane, that gap can cost a store six or even seven figures annually.”
Booster tackles this opportunity by first creating transparency around individual performance. Advisors gain clear visibility into how they are performing across key metrics and where they over- or underperform compared to their peers and the broader store. By connecting directly to DMS data, this insight is always up to date, giving every advisor a real-time understanding of their strengths, gaps, and opportunities to improve.
On top of that foundation, Booster gamifies the entire experience and pairs it with targeted training. Performance is no longer abstract, but rather engaging, competitive, and motivating. At the same time, advisors are equipped with the exact tools they need to improve, with training that directly addresses their individual gaps. This combination of visibility, motivation, and enablement drives continuous improvement and helps more advisors perform at the level of top performers.
From data to action – automatically
Unlike traditional learning management platforms, which require managers to manually assign paths, Booster does the heavy lifting. RockED will automatically identify high, average, and low performers based on actual performance metrics aligned with the dealer’s priorities, such as tire sales, brake sales, or alignments. Then, the platform automatically deploys specific training to those who need it most.
“Managers are wearing too many hats, and oftentimes they do not have the time to coach their employees,” said Matthias Stoever, Co-Founder and CEO of RockED. “Booster takes the guesswork out of the equation. It tells the advisor exactly where service advisors are deficient and provides the path to fix it, while taking the administrative burden off the manager’s plate.”
Key features of booster:
Booster utilizes RockED’s app, allowing service advisors and managers to access performance data and direct coaching at their fingertips.
- Automated Learning Paths: Based on the opportunities for improvement in an advisor’s performance across a dealer’s goals, Booster delivers a customized coaching development training plan for each service advisor.
- Conversational Role-Play: An AI-powered practice center allows advisors to practice real-world customer interactions. Unlike role-plays with static answers, the RockED AI Role-Play ensures advisors never hear the same conversation twice, ensuring they practice and perfect the most common conversations and situations on a service drive. Advisors who roleplay regularly get better at handling objections, communicating precisely with customers, and improving their product knowledge.
- Live Leaderboards: Foster healthy competition that incentivizes bottom performers to climb and top performers to hold their lead.
- Bite-Sized Accountability: Booster breaks targets down into weekly, manageable pieces, showing advisors exactly how many units they need to sell to reach a dealership’s average, or take over the top spot.
- Manager Dashboard: Real-time visibility into who is training, who is falling behind, and the ability to send direct notifications to keep the team on track.
Lifting the bottom line
More than 300 dealers have RockEd’s Booster in operation, with the average seeing an almost immediate lift in both sales and gross profit. On average, dealers saw a 10-15% increase in products like tires, brakes, or alignments, and significantly higher results. Dealers leveraging RockED Booster in their stores confirm the results:
“When I saw the percentage of opportunities we weren’t selling, it completely changed how I looked at the business. Booster showed us exactly where the gaps were, and once we connected training to those gaps, we started seeing the sales penetration increase. Even something as simple as air filters, moving the close rate just a little bit, represents real money. In our case, it was over a million dollars in potential gross profit,” said Bill Demaree, Group Director of Fixed Operations at Tom Wood Automotive.
“One thing I love most about Booster is when advisors see their closing ratio on something simple like filters or wipers, they start asking why they are not doing as well. Then they can immediately click into the training tab and learn how to explain the service better or ask for the sale. The training is right there in their hands,” said Monique Carriger, General Manager at Pinegar Honda.
Today, Booster is focused on the service lane with plans to expand across all departments. By replacing blind management with a clear, data-backed plan, RockEd is ensuring that no service advisor has to guess what success looks like and no manager is left waiting to see who performed.
For more information about Booster or to schedule a demo, visit https://www.rocked.us/.
About RockED
RockED is the premier people development platform for the automotive industry, supporting the entire employee lifecycle from pre-hire and onboarding to upskilling and career transitions. With microlearning content, gamified delivery, and real-time feedback, RockED is educating the automotive workforce and solving the industry’s greatest business challenges. For more information, visit https://www.rocked.us/.
