ATLANTA, February 4, 2026 — The Jim Ellis Automotive Group is proud to announce that its ninth annual Holiday Giving Campaign raised $80,000 for MUST Ministries (MUST). This impactful donation was made possible by allocating a portion of the profit from every new or pre-owned vehicle sold across the 21 Jim Ellis family-owned-and-operated dealerships between Nov. 29, 2025 and Jan. 2, 2026.
Since its inception, the Holiday Giving Campaign has raised over $525,000 to support local charities dedicated to helping women and children and giving back to families in need. This year, the funds will help MUST provide essential resources to our local neighbors in need.
Since 1971, MUST has been supporting the metro Atlanta community, helping individuals and families experiencing homelessness and poverty across nine metro Atlanta counties. The donation raised by the Holiday Giving Campaign will aid MUST in meeting the needs of more than 55,000 people a year through food, housing, mental and primary healthcare, workforce development, clothing and other programs.
The organization’s mission is rooted in addressing both the urgent needs and underlying causes of poverty, helping people move toward long-term stability. Their mission directly aligns with Jim Ellis Automotive’s mission and dedication to making a difference in the lives of families in metro Atlanta.
“At Jim Ellis Automotive Group, giving back to our community has always been part of who we are,” said Stacey Ellis Hodges, vice president of the Jim Ellis Automotive Group. “Our Holiday Giving Campaign is made possible by our customers, team members and partners who come together each year with a shared purpose, and we’re proud of the collective impact we can make as a result. Knowing that this donation will help provide food, housing, healthcare and other essential resources to thousands of individuals and families across metro Atlanta is incredibly meaningful to our entire organization. We’re honored to support MUST Ministries and the vital work they do every day to help our neighbors in need.”
“We are deeply grateful for Jim Ellis Automotive Group’s support of MUST Ministries and our mission to help our neighbors in need,” said MUST President & CEO Dr. Ike Reighard. “This significant contribution will feed families, house the homeless, help people obtain employment and so much more. As both MUST and Jim Ellis Automotive Group celebrate our organizations’ 55th anniversaries this year, we are proud to partner with such a strong pillar of our community.”
About Jim Ellis Automotive Group
The Jim Ellis Automotive Group has been serving the Atlanta area since 1971. Jim Ellis Automotive is the largest family-owned and operated automotive group in Georgia and has earned the Consumer Choice Award for business excellence for 23 consecutive years. The group has expanded to 22 dealerships, a collision center, a service center and a commercial van center, covering Atlanta, Buford, Kennesaw, McDonough, Marietta, Newnan, Sandy Springs, South Fulton, Union City and Woodstock. The portfolio of 21 brands of new vehicles represented at Jim Ellis includes Alfa Romeo, Audi, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ford, Genesis, GMC, Hyundai, Jeep, Kia, Maserati, Mazda, Mercedes-Benz, Porsche, Ram, Toyota, Volkswagen and Volvo. Visit Jim Ellis Automotive online at JimEllis.com.
About MUST Ministries
MUST Ministries helps our neighbors in need across nine metro Atlanta counties, and has served those living in poverty and homelessness for 54 years. MUST meets the needs of more than 55,000 people a year through food, housing, mental and primary healthcare, workforce development, clothing and other programs. MUST believes that there is no one service that brings people out of poverty or homelessness — all of its “wraparound” services combined put our neighbors in need on a lasting path to stability.
