Merry Christmas!
Today on CBTNews.com – Wednesday, December 25th, 2019:
Best of 2019: NADA President Peter Welch Discusses Autonomous Vehicles, Ride-Sharing, Tariffs & More
On today’s show, we’re so pleased to welcome back Peter Welch, President and CEO of NADA, to the CBT Network. In this segment, Jim and Peter discuss his latest article “Clicks, Bricks and Trust; Why The Dealership Matters To Every Generation,” as well as industry trends, disruptors, and uncertainty surrounding tariffs. Watch Now [Previously aired 11/26/19]
Earn Car Buyer Trust: Brand Your Price
Throughout the last few years, dealerships have been extremely proactive about improving the consumer experience. Because so many consumers now do the majority of their car shopping online, dealerships understand how crucial it is to match the digital experience on their website with the high quality experience now happening in the showroom. As I’ve mentioned over and over again in previous articles, answering consumer questions before they’re even asked makes you stand out amongst the ever-increasing competition. When consumers feel you care about their experience and can trust you, they tend to stick around. Read More
Effective Greeting Requires Planning and Professionalism
In all of our interaction with OEM’s and individual dealers the greeting is a key component of the sales process that is talked about constantly. At most basic level how hard is it to have a consistent greeting that offers information and addresses the clients fears? Based on survey data and mystery shops there is still room for improvement. Read More
