How to Use Predictive Analytics to Give Customers the Convenient Experience They Expect – Marco Schnabl | 3 Reasons It’s Still Ok to Call Your F&I Staff ‘Managers’ | Four Ways to Cut Marketing Costs Per Car Sold

Today on CBTNews.com – Tuesday, October 1st, 2019:

How to Use Predictive Analytics to Give Customers the Convenient Experience They Expect – Marco Schnabl, automotiveMastermind
On today’s show, we’re pleased to welcome Marco Schnabl, Co-CEO and Founder of automotiveMastermind, a predictive analytics and marketing automation technology provider for the automotive industry. Watch Now

3 Reasons It’s Still Ok to Call Your F&I Staff ‘Managers’
F&I Managers occupy a unique space within the dealership, and they should be held to a higher standard within your store. That starts with expecting them to rise to the title and responsibility that goes along with it. Maybe this is all semantics but, in this position, you want our staff to conduct themselves as managers, because that is what they are. Read More

Is Your Marketing Budget Ballooning? Here are Four Ways to Cut Marketing Costs Per Car Sold
It is an understatement to say that marketing has become a pivotal part of the sales process. Years ago, ads and billboards did the trick. Now, dealership marketing teams can bring advertising messaging right to the eyes of consumers. Through fairly new techniques like social media ads, remarketing, web analytics research, and marketing automation dealerships can market to potential car buyers in effective and innovative ways. Read More