Today on CBTNews.com – Thursday, July 4th, 2019:
How to Embrace Industry Change and Adapt to the Needs of Your Customers – Natasha del Barrio, CEO of Bert Ogden and Fiesta Auto Group
Like many other industries, automotive retail is constantly changing and evolving. From technology to customer experience, to service appointments, each area of the dealership needs to continually fine-tune its approach. Here to discuss the importance of embracing change and growing with the industry at the dealership level, is Natasha del Barrio, CEO of Bert Ogden and Fiesta Auto Group in Texas. Watch Now
5 Top-Notch Social Media Strategies and Management Tools for Your Dealership
Things move quickly in the digital age. By now, most dealerships recognize the need for a stellar social media presence. Study after study shows that customers are spending increasing amounts of time researching, selecting, and shopping for cars online. But at the pace the internet and our use of it evolves, creating and managing a dealership’s social media identity can be a daunting assignment. To demystify the task, here are five strategies and tools top dealerships employ. Read More
4 Qualities Every Great Leader Needs in the Dealership
Finding a list of top leadership qualities is rather simple – a good listener, a team player, inspire others, and so on. But what makes a great leader in the dealership? Connecting with staff and managing time effectively are crucial aspects, but the auto industry – particularly the retail environment – is a different space than any corporate office, consumer retail store or nonprofit organization. Managing the chaos that comes with upset customers, poor performing sales members or units that sustain damage takes more than just communication and delegation. Here, we explore some of the traits found in effective leaders of a dealership or any other business enterprise. Read More
