Today on CBTNews.com – Wednesday, May 22nd, 2019:
Is Your Dealership Getting Fooled by Vanity Metrics? – Jonathan “JT” Thompson, Force Marketing
Despite positive page views and clickthrough rates some dealerships continue to ultimately struggle with sales and outcomes. Jonathan “JT” Thompson, Vice President of Sales at Force Marketing, sits down with CBT News to talk about exactly why and how dealerships are getting fooled by vanity metrics, and what they should do in order to avoid this. Watch the full interview above to see what advice JT has for dealerships on how to think outside of vanity metrics and get back to driving sales in your dealership. Watch Now
7 Tips For Evaluating Your Vendors
Any business owner will tell you that the success of their business depends greatly on both the vendors and suppliers that they choose. While an inflexible and tough supplier will provider mountains of woe, worry, and stress; a good supplier should be able to bring you a bounty of happy customers and profits. Regardless of the size of your dealership or what type of dealership you have, vendors and suppliers play a large role in the success of your dealership. But it’s just as important to pick a good vendor or supplier rather than picking them haphazardly. Read More
Four Ways to Help Consumers Move Past Anxiety During the Car Buying Process
When you hear accounts of those who have purchased cars or articles that touch on the emotional side of the car buying process, many mention the feeling of anxiety. From walking into the dealership to deciding how much they are willing to pay, consumers can experience a range of emotions as they choose what car to purchase. These feelings make total sense. Outside of buying a home, buying a car is one of the most substantial purchasing decisions an individual will make. Read More
