Today on CBTNews.com – Tuesday, April 16th, 2019:
How to Effectively Handle Leads and Manage Your Dealership’s BDC – Marc McGurren
Every dealer wants the same thing, to move their inventory faster and more efficiently. But with money spread across several different marketing channels, you might struggle to see what’s paying off. Here to tell us how to effectively manage your BDC and properly handle leads as they come in is Marc McGurren, President and Co-founder of McGurren Consulting. Watch Now
Taking the Tesla Approach to your Personal Branding
When you think of electric vehicles (EV), chances are Tesla is one of the first images that come to mind. And when you think of Tesla, it’s a pretty good bet that what follows are thoughts about Elon Musk, charging stations, or space travel. This is a testament to the power of their branding, and with a little creativity, it is possible to harness that same success for your own dealership. Read More
Positive Reactions to Negative Rejections
Even the best salesperson will have a bad day. Rejection comes hand-in-hand with sales, so it’s essential to know how to react when the person on the other end says “no.” Instead of looking at the rejection as a firmly closed and locked door, shift your perspective. There are often ways to make the “no” into a “yes” or at the very least use the opportunity to bee a gracious face for your dealership. Reacting positively could convince a customer that you’re a great guy even if they don’t currently need your services, and increase your chances of getting a call back in the future. Read More
