Today on CBTNews.com – Monday, March 18th, 2019:
Evaluating Your Dealership’s Marketing Team and Advertising Spend (Part 2) – Glenn Pasch, CEO of PCG Digital
On today’s show, we continue our conversation with Glenn Pasch, CEO of PCG Digital where they have recently done over 50 audits with dealers to get a true and accurate sense of how they utilize their marketing and lead handling strategies. We explored the findings with Glenn and got his insight into what successful dealers are doing right, and how to see bigger returns from your marketing budget. Watch Now
Mazda Changing Things Up With New Appointments
Tuesday, Mazda announced several leadership changes to its North American Operations. The current CEO and President of Mazda North American Operations (MNAO), Masahiro Moro, will be assuming the position of MNAO’s Chairman and CEO come April. To fill the void in MNAO presidency, Jeffrey Guyton, the current President and CEO of the company’s European branch, is being brought in to oversee business in the U.S. and Puerto Rico. Read More
3 Reasons It’s Still Ok to Call Your F&I Staff ‘Managers’
Titles. Do they matter and if so, do they matter to the person who has the title or the person interacting with them? In dealerships, as in most businesses, the staff has titles dependent on where they fall in terms of authority. Director, manager, salesperson, service advisor, parts counterperson, and clerk. These are the titles customers see the most at the dealership. There is movement among some in the dealer industry that has suggested that one position in particular should have a complete overhaul of their title within the dealership…the F&I manager. Read More
