CBT News Week In Review for Friday, February 15th, 2019:
January Sales Numbers Defy Automotive Industry Expectations – Karl Brauer, Autotrader & KBB
Despite winter storms and a long government shutdown, January sales numbers ended up better than most people expected. We explored these findings further with Karl Brauer, executive publisher for AutoTrader and Kelley Blue Book. Karl shared his insight about this month’s winners, losers, and what dealers can expect for the rest of 2019. Watch Now
Sales Manager Shawn Hays Discusses What it Takes to Build a Winning Team
Every dealer knows that in order to increase your sales tomorrow, you need to start by taking more action today. This means planning and prioritizing training with your staff, and having a solid sales strategy with manageable goals. We recently spoke to Shawn Hays, co-founder of Sales Hustler and sales manager at Dan Cummins Chevrolet and Buick in St. Augustine, FL. Shawn shared with us what his sales team will focus on in 2019 as well as some tips for succeeding in the digital age. Watch Now
Cox Automotive’s Brian Moody Names the 10 Best CPO Cars for 2019
As we approach the halfway mark of the 1st quarter for this fiscal year, vehicle affordability continues to be a hot button issue. Which means now is a good time for dealers to start showing off their certified pre-owned cars to customers. On today’s show, Jim talks to Brian Moody, executive editor for AutoTrader and Cox Automotive, about the best CPO cars for 2019, and how to meet consumer demand. Watch Now
Chevy Dealer Tim Roberts, Discusses the Challenges Ahead and Becoming a MotorTrend CPO Dealer
According to numerous projections, the retail auto industry is on track to face some tough challenges this year. Which means it’s more important now, than ever, to utilize every department in your dealership to its fullest potential. On today’s show, we have Tim Roberts, partner at Champion Chevrolet of Avon. We discuss how dealers can maximize gross profit in all areas of the dealership, and the importance of offering a certification on non-brand vehicles. Watch Now
