Today on CBTNews.com – Wednesday, December 19th, 2018:
The Best Digital Marketing Practices for 2019 – Brian Pasch, PCG Companies
Both dealers and vendors are beginning to realize that online platforms like google analytics play an important role in a dealership’s digital marketing strategy, and our guest today knows better than anyone, the importance of independent marketing measurements. We’re excited to welcome back Brian Pasch, CEO, and founder of the PCG Companies and host of Auto Marketing Now right here on the CBT Automotive Network. Today, Jim and Brian discuss some of the concrete tools that help dealers understand which marketing practices bring in customers. Watch Now
Marketing For Your Dealerships End Of The Year Sale
Every year, as soon as the third quarter comes to an end, the floodgates seem to open with the customers being in generous moods. It seems almost like without any warning, there are now a number of businesses that rush to cash in on the spending frenzies. The end of the year is a busy time, filled with gatherings, travel, and holidays. Many business owners get caught up in the business side of things and neglect the marketing. In order for you to make the most out of this season, you have to create a clear marketing plan to get your business to garner the most sales possible. If you feel like your current marketing strategies haven’t cut it, then don’t fret, because we’ve got a list of the best strategies to get you a successful lead generation. Read More
5 Resources That Can Help You Improve Your Management Skills
Has anyone ever told you that you have a knack for something? How about the phrase “your talent is natural”. Some people are just naturally inclined to excel at certain things while others are not. The thing about talent though, either you have it or you don’t. You can’t teach talent, it is something you’re born with. This ability though is sometimes confused with having a skill, however, a skill can be learned. When it comes to organization or management, it’s all about developing skill. Read More
