Today on CBTNews.com – Wednesday, November 7th, 2018:
Boost Dealership Transparency with One-Price Selling – Barry Schwartz, Robertson Honda (Part 2)
Are you tired of relying on a large sales staff to help maximize the gross for your dealership? Well, what if we told you that our guest today might have an easy solution? In this segment, CBT’s Jim Fitzpatrick continues the conversation with Barry Schwartz, operations manager at Robertson Honda out of Palmdale, California, to elaborate on one-price selling and what effect that has on a dealer’s overall gross and volume. Watch Now
How to Cut Costs and Improve Quality in your Service Department
A well-functioning service department is the lifeblood of any dealership. In many ways, it is the face of your dealership that customers experience more frequently than your sales department. There is huge potential here to deliver a quality product (service) to customers and cement a positive reputation for your dealership in the process. But every service manager faces the same dilemma: How to reduce costs while continuing to improve quality. Read More
Five Common Mistakes Dealers Make in the Trade-In Process
Clinching a sale often pivots on a customer’s trade-in. And while the exact number of vehicle sales that include a trade aren’t tracked in the industry, NADA members report approximately 65.6 percent of used vehicle inventory comes from trade-ins on new and used vehicle sales. It isn’t a stretch to infer that half of dealer sales involve a customer trade. With so many sales hinging on a customer’s trade, there’s potential for mistakes to happen. And regardless of what mistake is make, there is one thing that remains constant: it hits the dealership’s bottom line. Read More
