Today on CBTNews.com – Tuesday, October 16th, 2018:
Cause Marketing: How to Grow Loyalty Among Your Employees and Clients – Jody Devere, AskPatty.com
In this generation of social activism, consumers are trying to be responsible citizens of the world, and they expect the same from your dealership. According to a Nielsen Global online survey, 56% of consumers are willing to pay more for products from brands and companies that demonstrate a commitment to a social cause. In this segment, CBT’s Jim Fitzpatrick sits downs with Jody DeVere, CEO of AskPatty.com, an online interactive training platform, to tell us how your dealership can benefit from cause marketing. Watch Now
Why Should Your Dealership Invest In An Ad Agency?
Regardless of what industry your business is in, you probably already understand that advertising and marketing are crucial aspects of the growth and success of your company. Dealerships are no different. Without advertising and marketing, many prospective consumers might not even know about you. Though advertising agencies are not always the method that businesses go with, solely due to the cost, they can be a valuable investment for dealerships. Read More
The Most Common Dealership Workplace Distractions and How to Avoid Them
Getting distracted at work regardless of the job is an extremely common occurrence, but it can have consequences and affect business. Of course, basic distractions include texting, gossiping, unnecessary meetings, and intentionally avoiding customers, but distractions go much farther than that. Auto dealerships can be hit hard by distractions, and it is important to take measures to prevent them. Read More
