Today on CBTNews.com – Friday, September 28th, 2018:
Why the SAAR Doesn’t Determine the Success of Your Dealership – Brian Benstock
Jim Fitzpatrick is joined today by Vice President and General Manager of Paragon Honda, Brian Benstock, to discuss the final quarter of this fiscal year and what to prepare for in 2019. Even though September sales are not quite as robust as August, they are still trending ahead of last year holding steady at a 17 million SAAR. However, this has led to dealer push back against stair-step OEM programs. Watch Now
How to Strengthen the Teamwork Between Service Advisors
Success in your service department relies heavily on teamwork. No single member of the team can perform all of the tasks necessary for a successful customer experience. There are too many moving parts. The customer service experience begins with service advisors greeting the customer and assessing their needs. Technicians are then required to do their job in properly diagnosing and repairing the vehicle before the customer experience is completed. Read More
Boost Your Dealership Visibility With Incentives and Freebies
In 1887, the Coca-Cola Company sent out coupons for one free drink to thousands of Americans. The result? Over 8 million free drinks were doled out, the majority of them leading to lifelong converts. Ten years later, Cokes were being sold in every state, and the idea of freebies leading to business expansion was cemented in sales history. Today, incentive programs and free trials and products aren’t big news. Ads for savings and giveaways are everywhere we look. However, if you’re on the fence about whether or not to an incentive campaign, it’s worth looking into why these programs work. Read More
