Today on CBTNews.com – Wednesday, August 29th, 2018:
Mike Maroone on Culture, Employee Retention, and Trends in Fixed-Ops (Part 2)
We’re back with, Mike Maroone, for the second installment of his interview with CBT Automotive where we discuss a number of topics including employee turnover and retention. Why your dealership’s service drive is a profit center. What to do to develop a higher gross margin and more. Watch Now
Adding Value by Creating a Better Sales Journey
It would be inappropriate to push hard sell tactics on a buyer who is only starting to explore options and is not ready to buy yet. Likewise, it would be a missed opportunity to focus only on product features when a buyer is obviously ready to buy and needs to know the bottom-line price. By utilizing all of the tools available, dealers and manufacturers can do a better job of guiding buyers toward the sale before they ever visit a dealership. When done right, the process will be effective and natural. Read More
Four Ways Dealers Can Prepare Their Service Technicians for Advanced Technologies Within Cars
Service technicians have never had an easy job. Depending on the car, the service needs, and potential accident damage, technicians have their work cut out for them. However, what happens when you begin to add self-driving capabilities, advanced sensors, and full-on computers to new vehicles? Instead of only working about the mechanical side of cars, technicians into today’s dealerships have to be adept at understanding the complexities of technologies associated with current vehicles. What can dealers do to ensure their service technicians are ready to handle these demands? Read More
