On today’s CBT Newscast for Friday, March 16th, 2018:
Intelligent Advancements in AI, Attribution, and Ad Securities: The Future of Digital Marketing
Knowing where your money is being spent and tracking its profitability is in high demand at every dealership. Andy MacLeay, Director of digital marketing at Dealer.com, catches up with CBT News in our Atlanta studio to share about a number of products that The Cox Automotive Group will be showcasing at the NADA Show this year including one that links dealers with AI, and Machine learning. Watch Now
Why Waymo believes they’re “not a car company”
Right now, there are 250 million gasoline engines on the road. Over the next 10 years, another 80 to 100 million will be added. Your dealership will sell some of those 80 to 100 million. The competition believes one day, all cars will be electric and autonomous and gasoline engines will not exist. In an interview with the New York Times, the CEO of one of those competitors, Waymo’s John Krafick, was asked how Waymo is supposedly different from everyone else, therefore not actually making it a competitor with automakers. Watch Now
How to increase your dealer’s interest in selling EVs
According to WardsAuto, EVs might not be selling now, but quite a few will be on the market from many manufacturers soon. But then what’s the solution to the current lack of sales attention? WardsAuto says that right now, all real money made in the current auto retail business comes from internal combustion SUVs, trucks, and truck-like vehicles. Read More
