On today’s CBT Newscast for March 12th, 2018:
John Traver: If Your Service BDC Isn’t Staffed Correctly, It’s Not Working
If your service BDC isn’t staffed correctly, It’s not working. According to John Traver, CEO and Principal of Traver Connect, dealerships need to be treating their service department BDC as a separate entity from their sales BDC. leave your front-end mentality behind so you can establish a process that catches every call and builds retention. Watch Now
Marchionne: Tariff concerns “will vanish”
Last week, the Trump Administration signed two proclamations levying tariffs on aluminum and steel imports. As we’ve shown you, a lot of people have been up in arms about it, especially with its impact on the auto industry. Evidently, Fiat Chrysler CEO Sergio Marchionne wasn’t one of those with pitchfork-in-hand. He told Bloomberg’s Matt Miller this. Watch Now
Reasons why a Service BDC makes sense for your dealership
We know the right kind of data can help dealerships figure out where their marketing dollars should go, and to what group of consumers. The reach could be just locally, or as far-reaching as other states. For Joe Trujillo, Owner of Johnson City Honda in Tennessee, his dealership did 45% of its sales over the internet last year and expects that number to continue to grow, due to the marketing reach he has with surrounding states. Read More
