TSLA409.990-12.25%
GM73.100-1.76%
F13.030-0.37%
RIVN13.350-0.44%
CYD50.4400.44%
HMC25.210-0.97%
TM187.370-3.31%
CVNA66.030-1.14%
PAG159.750-2.43%
LAD264.8902.97%
AN181.940-2.21%
GPI317.1803.56%
ABG176.280-2.89%
SAH74.0600.1%
TSLA409.990-12.25%
GM73.100-1.76%
F13.030-0.37%
RIVN13.350-0.44%
CYD50.4400.44%
HMC25.210-0.97%
TM187.370-3.31%
CVNA66.030-1.14%
PAG159.750-2.43%
LAD264.8902.97%
AN181.940-2.21%
GPI317.1803.56%
ABG176.280-2.89%
SAH74.0600.1%
TSLA409.990-12.25%
GM73.100-1.76%
F13.030-0.37%
RIVN13.350-0.44%
CYD50.4400.44%
HMC25.210-0.97%
TM187.370-3.31%
CVNA66.030-1.14%
PAG159.750-2.43%
LAD264.8902.97%
AN181.940-2.21%
GPI317.1803.56%
ABG176.280-2.89%
SAH74.0600.1%


What’s CarMax’s secret?

Shamim Mohammad has been CIO of CarMax for nearly two and a half years. During that time, he has led a radical digital transformation. One of the first hallmarks of this transformation has been co-locating teams from across divisions of the company, bringing IT staff and others from marketing, operations, finance, and the like. Just as digital is a topic that touches most divisions of the company and the customer, Mohammad has personified this diversity with the teams he has helped create. He also has identified different facets of digital and created product teams around each of them. This has aided in helping each team think about the customer ramifications of the work they are doing, and the evolution of each of these products as circumstances evolve. An overview of these teams can be found on the CarMax Digital site. Mohammad also advocates a philosophy of cloud first and mobile first. He notes that these are essential ingredients to ensure that IT is nimble, and that customer experience is high quality. Spending part of a day with him recently, I was struck by how often he referred to customer experience, and the need to continue to delight the customer. Mohammad is an unusually customer-centric CIO. We cover all of the above and more in this interview.

Source: Forbes


More from Sales & Marketing
Amol Waishampayan, Co-Founder of fullthrottle.ai, DSP

How fullthrottle.ai is improving agency performance with automotive-specific DSPs

- April 21, 2026
As competition intensifies in automotive retail, agencies are rethinking how they approach media buying and client retention. Amol Waishampayan, Co-Founder of fullthrottle.ai, says agencies that move beyond general-purpose demand-side platforms...
F&I leader Evan Walters urges accountability and early deal involvement to drive sales.

The trick top finance performers use to drive up performance 

- April 21, 2026
Sales performance continues to be shaped by new technology but that can also introduce gaps in execution and accountability that go all the way to the top. On this episode of...
social media

Social media success: A powerful blueprint for dealership dominance

- April 20, 2026
Social media has become a key sales driver for dealerships. As consumer behavior shifts and competition increases, digital content now acts as a direct funnel for leads, trust, and revenue. In...
Why the demo drive remains the most critical step in closing sales

Why the demo drive remains the most critical step in closing sales

- April 14, 2026
The demo drive remains one of the most critical steps in a dealership’s sales process, yet it is often rushed or overlooked. On today's episode of CBT Now, Sean Gardner, instructor...
CBT News
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.