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authenticity

How to Bring Authenticity to Automotive Retail Selling

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We live in a world where it is extremely hard to pretend to be something you’re not. Social media and constant digital interconnectivity have put our lives out in front of the whole world for everyone to see. It’s kind of like the movie “The Truman Show”, except we are all basically aware of what’s […]
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customer experience

How to Map the Customer Experience at your Dealership

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With the increasing number of transactions happening online every day, it’s becoming easier for companies to quantify their customer’s shopping experience. Customers are more likely to chosen certain products and services over others, simply by their experience with the company. Regardless of where this experience happens, whether that’s in-store or online – it’s important for […]
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