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social media

Achieving Realistic Social Media Objectives for your Dealership

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With so many social media options and locations, it’s very important that your dealership drives an efficient and concise social strategy. There are many objectives and strategies that are available so clearly defining what, when, how, where, and who we will be targeting is very important. What is my objective here? I’m trying to sell […]
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video strategy

Turn Down-Time Into A Digital Savvy Sales Team (Part 2 –...

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It’s Wednesday afternoon. You walk onto the sale floor and the sales team is nowhere to be found. This is because you’ve given them a whiteboard calendar, some markers, and they are all throwing content ideas into it in the breakroom! Great, now you have a calendar, but who is going to create this content? […]
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newscast

15 Tips to Improve your Fixed Ops | How to Produce...

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On today's CBT Newscast for Monday, June 26th, 2017: 15 Tips to Improve your Fixed Ops Joe Gumm spoke to Jody Devere, CEO of AskPatty.com, about the...
Steve Hardy

Creating a Digitally Savvy Sales Team – Interview with Stephen Hardy

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Joe Gumm sat down with Stephen Hardy, Digital Marketing Specialist at Force Marketing to discuss his recent content series for CBT News entitled, “Turn Down-Time Into a Digital Savvy Sales Team” which outlines ways to involve your sales team in your social and digital marketing efforts. To read Steve’s first article in the series please […]
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newscast

How to Get Organized with Social Engagement | Improve Your Company’s...

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On today’s CBT Newscast for Tuesday, June 20th, 2017: How to Get Organized with Social Engagement Joe Gumm sat down with Force Marketing’s Steve Hardy to discuss how you can improve your social media presence and practices as well as how to keep your social accounts organized. Watch Now 5 Proven Ways To Improve Your […]
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Turn Down-Time Into a Digital Savvy Sales Team

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It’s Tuesday afternoon. You walk onto the sale floor and the sales team is nowhere to be found. You walk outside and find them in random places, mostly just playing on their phone. How can I make them more engaged? Put them to work! One of the most valuable resources you have as a dealership […]
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