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ambassadors

Five Ways to Turn Customers into Ambassadors for Your Dealership Brand

What is more powerful than well-drafted ad copy, video content, or a social media post about your dealerships discounts? You may be surprised to...
incentives

Attracting Customers with Better Incentives

Negotiating and haggling when shopping for a car can oftentimes be awkward and frustrating, but it is made even more difficult if dealerships are...
automotive industry

Top Reasons to Work in Automotive Retail

Automotive dealerships and its dealers are the links to the automotive manufacturers and their consumers. If you have a true appreciation for cars, then...
F&I

When Slow Times Can Actually Help F&I

Downtime. No deals. Few ups and just not a lot of activity. Tumbleweeds blowing through the lot. This is every dealer’s nightmare scenario. It...
Brian Benstockvideo

Brian Benstock on What it Takes to Drive an Award-Winning Dealership

Coming off of a record-breaking 2018, Paragon Automotive became the highest volume dealer to take home the Precision Team Award for Acura and the...

How Customer Perception Can Impact Your Service Department

On this week's episode of the Weekly Tune-Up, Almog Veig of David Lewis & Associates talks about customer perception and how it impacts the...

Getting on Your Customer’s Wavelength

On today's episode of Kain and Company, David shares some ideas he has to help you sell more cars by connecting with your customer...

Toxic Achievers

On today's episode of Hard Truths, Dave Anderson goes over the types of "toxic achievers" that you may have in your staff and holding...

Riches and Niches

On today’s episode of On the Mark, Mark Tewart talks about riches and niches. The worst thing you can do is try to be...