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Car Business 101

How to Identify Your Dealership’s Strengths and Weaknesses – Max Zanan,...

On today’s show, we welcome back Max Zanan, automotive retail consultant, and best-selling author of “Perfect Dealership” and “Car Business 101”. In this segment,...

Incorporating Transparency in Your Online Retailing Process – Max Zanan

CBT News welcomes Max Zanan, bestselling author of The Perfect Dealership. Max discusses sales strategy and giving your customers the best possible online experience in order...

Max Zanan: Why compliance is more important than ever now

  With all the talk about margins shrinking from new car sales, your dealership should be focusing strongly on compliance this year. "It can certainly...