Wednesday, December 2, 2020
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Car Business 101

How to Identify Your Dealership’s Strengths and Weaknesses – Max Zanan,...

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On today’s show, we welcome back Max Zanan, automotive retail consultant, and best-selling author of “Perfect Dealership” and “Car Business 101”. In this segment, Max and Jim discuss how to accurately assess your dealership’s strengths and weaknesses. VIDEO TRANSCRIPTION:  Jim Fitzpatrick: Max Zanan, we’d like to welcome you back to CBT News. So glad you […]
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Incorporating Transparency in Your Online Retailing Process – Max Zanan

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CBT News welcomes Max Zanan, bestselling author of The Perfect Dealership. Max discusses sales strategy and giving your customers the best possible online experience in order to keep up with the shift in consumer purchasing. Max shares that one of the more common occurrences that could put your dealerships in danger is your own lack of professional […]
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compliance

Max Zanan: Why compliance is more important than ever now

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  With all the talk about margins shrinking from new car sales, your dealership should be focusing strongly on compliance this year. “It can certainly add up,” says Max Zanan, Founder of Total Dealer Compliance and author of the book Perfect Dealership.
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