Tag: PCG Digital

marketing

Benefits of effective seasonal fixed ops marketing

For dealerships, January through March new and used car sales are usually at the lowest levels of the year - pandemic shutdowns notwithstanding. This year poses an even bigger problem with layoffs of critical members in the service and parts…
Edmunds

Edmunds forecasts a ‘roaring comeback’ for auto sales in third quarter

Retail auto sales will be a turning point for the industry in the third quarter, according to a press release from Edmunds.com. As Q3 2020 draws to a close, the research and shopping guide site is predicting that final numbers…
true north

Finding true north as a leader – What’s your declination?

“North on a map is easy to find (it’s at the top). In most locations in the real world, though, magnetic north (where your needle points) and true north differ by a few degrees: That difference is known as “declination.”…
Joseph Michellivideo

Lessons in resilience to help get your dealership through COVID-19 – Joseph Michelli

The pandemic has taught many of us the value of resilience through adversity, especially in business. Joseph Michelli, CEO of The Michelli Experience and New York Times best-selling author is releasing his latest book, Stronger Through Adversity this December just…
wildfiresvideo

How California auto dealers are grappling with the devastating wildfires

This year, the California wildfires have been record-breaking and they continue to make headlines for widespread damage, deaths, and lowered air quality. As auto dealers and families in the area have had to close up and seek shelter, Hilary Haron,…

Electric vehicles make big waves in this week’s automotive tech headlines

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a…

What the auto retail industry has gotten right and wrong about...

Welcome back to Diversity in Automotive brought to you by TrueCar and CarNow. When we talk about the issue of diversity, a lot of times, based on the marketplace, people tend to think about diversity as it relates to color.…

Modifying your dealership’s sales approach through COVID-19

Over the last six months, David Lewis has talked with hundreds of dealership personnel. The majority seem to be in agreement that the changes currently being made to the sales process will be around for a long time. On this…

Auto ventures capitalize on stock market strength to push through acquisitions...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a…