Tag: OEM
What can the auto industry do about incoming OEM digital...
On the latest episode of Auto Marketing Now, host Brian Pasch tackles the latest updates in OEM digital retailing programs and the mandates that are likely coming down the pipeline for some manufacturers. In the Summer of 2021, Brian Pasch Enterprises published a research report called Comparing Stellantis E-Shop to Competing Digital Retailing Solutions. In […]
How car dealers can increase revenue by shifting their focus to...
There is a lot of focus on new vehicle inventories and how they are being impacted by the continuing chip shortage. Although grosses have...
NAMAD Pres. Damon Lester discusses recent growth in minority-owned dealerships
Minority-owned dealerships are on the rise according to recent numbers from the National Association of Minority Automobile Dealers. As 2020 came to an end, the auto retail industry reported a total of 1,257 minority car dealerships. Joining us on the show today is the President of NAMAD, Damon Lester, who discusses what contributed to the […]
How the automotive industry can improve agility, scalability, and efficiency...
The automotive sector has been hard-hit by the COVID-19 pandemic. Not only were OEM supply chains adversely impacted by the virus and the loss of critical resources, but Tier 1, Tier 2, and Tier 3 suppliers have been hurt, too. As the supply chains recover and production gets back to normal, automotive manufacturers can again […]
Three trends in digital engagement that will impact the auto...
2020 was a disruptive year for many industries, including the automotive industry. Car sales were down by an estimated 15 percent in 2020, mostly due to the economic shock of the pandemic in the spring, with shutdowns and other challenges limiting inventory and consumers wary of spending. However, the last quarter of 2020 saw impressive […]
How dealerships and OEMs reimagine the sales process with digital...
The traditional dealership sales model has endured for decades, but the past year has forced the auto retail industry to adapt. While digital retailing existed prior to the pandemic, it’s no surprise that it’s been accelerated as a result. As with other economic and industry challenges in history, dealers and OEMs are rising to the […]
Hyundai CCO Dana White on leadership and mentoring more women...
As the former assistant to the Secretary of Defense for Public Affairs, Dana W. White has worked with various leadership teams throughout her career. Earlier this year, she was named as chief communications officer at Hyundai North America and most recently, named to the Women in Automotive board. Today, White joins us to discuss leadership […]
Volvo Car USA makes long-term investment in auto technicians with...
Auto technician tools can be a huge expense to someone early in their career and many can be burdened and go into debt because of it. Now, Volvo Car USA is trying to change that. The company recently announced a program to alleviate the expense and also encourage auto technicians in the industry. Here to […]
Why Your Dealership Can No Longer Use a General Approach to...
At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by Tom Murphy, Founder and CEO of Scilicet and Dave Zuchowski, Former...
General Motors is Transforming Itself to Reflect a Transforming Industry
When it comes to foresight, General Motors is proving itself to be a leading Seer of Automotives. In a year when other Titans of the industry saw losses, the company came out ahead, and are projected to grow stronger, largely in part to some smart moves they’ve been making. Some of these come as relatively […]
