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How car dealers can make the distinction between problems and patterns

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On the latest episode of Mind Your Own Business, Jonathan Dawson, host and founder of Sellchology, discusses the physiological impact of problems in the dealership. Dawson was recently in a meeting with car dealers and managers and he asked them about what problems cloud their mind. Problems come in various shapes and sizes, and they […]
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Digital Retailing - Jonathan Dawson

Grow and retain your dealership’s customer base with these digital retailing...

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Today on CBT News, host Jim Fitzpatrick is joined by automotive sales consultant Jonathan Dawson. Dawson is the President and CEO of Sellchology and host of the CBT show Mind Your Own Business. He has made a tremendous impact on the automotive industry, working with dealers all across the country to improve their sales and […]
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6 automotive customer types and the lifetime value they bring to...

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On the latest episode of Mind Your Own Business, host and automotive sales training expert and founder of Sellchology Jonathan Dawson discusses the real lifetime value of customers. All customers aren’t created equally, yet many dealers don’t make distinctions between the different types of car buyers that enter their dealership. In this episode, Dawson defines […]
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Areas of opportunity for auto dealers to increase their personal and...

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Welcome to another edition of Mind Your Own Business with Jonathan Dawson, automotive training expert and the founder of Sellchology, an automotive sales tool used to help dealers sell more vehicles through the method of psychology.  In the previous episode of Mind Your Own Business, Dawson introduced us to six key areas that dealers can […]
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How dealers can improve their sales by connecting with the heart...

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Welcome to the first edition of Mind Your Own Business with Jonathan Dawson, automotive training expert and the founder of Sellchology, an automotive sales tool used to help dealers sell more vehicles through the method of psychology. This CBT News series will focus on simple strategies that can be placed in a dealership to change […]
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