Facebook ads: key strategies for auto marketers to maximize ROI
While many social network platforms have emerged since Facebook started “way back” in 2004, it's still a viable platform for advertisers. With a few kinds of ads and methods of...
TSLA390.220-7.23%
GM86.000-0.25%
F11.9200.02%
RIVN12.180-0.62%
CYD21.7400.59%
HMC34.3000.77%
TM212.4302.75%
CVNA72.3701.53%
PAG212.0000.21%
LAD296.520-0.65%
AN177.750-2.76%
GPI260.2102.92%
ABG197.170-2.44%
SAH59.480-0.7%
TSLA390.220-7.23%
GM86.000-0.25%
F11.9200.02%
RIVN12.180-0.62%
CYD21.7400.59%
HMC34.3000.77%
TM212.4302.75%
CVNA72.3701.53%
PAG212.0000.21%
LAD296.520-0.65%
AN177.750-2.76%
GPI260.2102.92%
ABG197.170-2.44%
SAH59.480-0.7%
TSLA390.220-7.23%
GM86.000-0.25%
F11.9200.02%
RIVN12.180-0.62%
CYD21.7400.59%
HMC34.3000.77%
TM212.4302.75%
CVNA72.3701.53%
PAG212.0000.21%
LAD296.520-0.65%
AN177.750-2.76%
GPI260.2102.92%
ABG197.170-2.44%
SAH59.480-0.7%
Meta
New Facebook Marketplace rule restricts business pages from listing cars
Facebook’s parent company, Meta, has recently made some changes that will affect car sales on its Facebook Marketplace platform. According to a recent support page, beginning at the end of...
Experience over price: How to boost brand and dealership loyalty – Bob Lanham | Meta
According to a recent study from Meta, 80% of people who have a good purchase experience are more likely to be loyal to the brand. Today on Inside Automotive, we’re...
How consumer privacy controls are reshaping auto marketing strategies
As privacy laws expand giving consumers more control, what type of impact is this having on you, the advertiser? And what can you do about it? Today on Inside Automotive,...
How the Metaverse can benefit your dealership — and how to prepare
The Metaverse is emerging into the automotive space. There's talk of selling vintage cars within it, and Hyundai has even added its products to Roblox's Metaverse space.
The Metaverse world is...
Meta’s Bob Lanham on where to focus your car dealership’s marketing strategy in 2022
How are your marketing dollars being spent in this new year? With so much transformation happening in and around retail automotive, it may be tough trying to figure out where...
3 auto industry trends that will become more important in 5-10 years
We often talk about dealer profitability, digital retailing, sales training, and other subjects related to what’s currently happening in the auto industry. However, today we take a step back or...
3 automotive marketing trends to watch in Q4 with Facebook’s Bob Lanham
There are trends dealers must understand and adapt to thrive in today’s market. On today’s show, Facebook is giving us some insight into three trends to consider as we approach...
Where the auto industry is, and where it needs to go – Bob Lanham, Facebook
Car dealers and other retail professionals in the automotive industry recently came together in Napa, California for the annual Digital Marketing Strategies Conference. Among the speakers was Facebook’s Head of...
How car dealers can leverage Facebook’s new Marketplace tools – Bob Lanham, head of automotive retail
Facebook is rolling out some new changes to its marketplace platform which aim to make automotive advertising and retailing easier and more efficient for car dealers and consumers. Joining us...
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