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While Facebook has changed a lot over the last decade, it remains a good place for automotive advertisers to get in front of their audiences.

Facebook ads: key strategies for auto marketers to maximize ROI

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While many social network platforms have emerged since Facebook started “way back” in 2004, it's still a viable platform for advertisers. With a few...
Facebook Marketplace

New Facebook Marketplace rule restricts business pages from listing cars

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Facebook’s parent company, Meta, has recently made some changes that will affect car sales on its Facebook Marketplace platform. According to a recent support...
Meta

Experience over price: How to boost brand and dealership loyalty –...

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According to a recent study from Meta, 80% of people who have a good purchase experience are more likely to be loyal to the...

How consumer privacy controls are reshaping auto marketing strategies

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As privacy laws expand giving consumers more control, what type of impact is this having on you, the advertiser? And what can you do...
Metaverse

How the Metaverse can benefit your dealership — and how to...

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The Metaverse is emerging into the automotive space. There's talk of selling vintage cars within it, and Hyundai has even added its products to...

Meta’s Bob Lanham on where to focus your car dealership’s marketing...

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How are your marketing dollars being spent in this new year? With so much transformation happening in and around retail automotive, it may be...
auto industry

3 auto industry trends that will become more important in 5-10...

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We often talk about dealer profitability, digital retailing, sales training, and other subjects related to what’s currently happening in the auto industry. However, today...

3 automotive marketing trends to watch in Q4 with Facebook’s Bob...

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There are trends dealers must understand and adapt to thrive in today’s market. On today’s show, Facebook is giving us some insight into three...

Where the auto industry is, and where it needs to go...

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Car dealers and other retail professionals in the automotive industry recently came together in Napa, California for the annual Digital Marketing Strategies Conference. Among...
Bob Lanham

How car dealers can leverage Facebook’s new Marketplace tools – Bob...

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Facebook is rolling out some new changes to its marketplace platform which aim to make automotive advertising and retailing easier and more efficient for...