A Year in Review and 2020 Industry Predictions from NADA’s Chief Economist Patrick Manzi
2019 for the auto retail industry has come to a close and many of us have been eagerly waiting to see the final numbers....
How to Run a Successful Dealership Rental Program
Making the decision to open a rental agency at your dealership is a huge commitment. There seems to be a lot of risk involved....
Why Direct Mail Marketing Needs To Be Part of Your Marketing Mix
Even with the evolving technologies available to communicate with prospects from your dealership, direct mail should be a critical piece in your dealership’s marketing...
Why Your Dealership Should Incorporate These Direct Marketing Strategies
On today’s show, we’re pleased to welcome back Eric Mercado, President of WeDrive Automotive. Eric is here with us today to talk about key...
Are Buyers Liars? Ask Questions That Get Honest Answers
As long as I have been in the car business, I’ve heard salespeople and managers jokingly use the cliché “Buyers are liars.” When I...
Addressable Advertising on Cable TV
On this week's episode of Auto Marketing Now, Brian Pasch talks about new marketing opportunities available via cable advertising that some dealers may not...
How to Inspire Consumer Enthusiasm and Give Customers the Buying Experience...
On this week's episode of F&I Today, Becky Chernek of Chernek Consulting, discusses how industry disruptors like Tesla and Carvana are re-shaping customer expectations...
The Kerrigan Report: Another Record Year, Major Acquisitions, and Predictions for...
Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Ryan Kerrigan, managing director of Kerrigan Advisors. VIDEO TRANSCRIPT: Bridget F.: Hello everyone, and welcome to the Kerrigan...
Taking Care of Your Service Technicians
On this week's episode of the Weekly Tune-Up, CBT's Jim Fitzpatrick talks to fixed-ops expert, and regular CBT contributor, John Fairchild of Fairchild Automotive...
