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data

Tips to leverage the data you already have to close after-sale...

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We live in a world that is being consumed by the long reach of so-called ‘big data’. It influences nearly every facet of our economy, our consumer choice, and how we interact with the world around us. The more clever among us have even said that ‘data is the new oil’. A commodity of immense […]
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spam

Dealership Emails Going to SPAM? Here’s What To Do

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0 % APR AND *FREE* FLOOR MATS ON ALL USED VEHICLES! CALL TODAY!!!! What was your first reaction to the line above? Did you cringe? Did a wave of distrust wash over you? Were you anxiously searching for the trash icon to delete the message? Despite our own negative reactions, many well-meaning dealers continue to […]
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