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personalizedvideo

How to Leverage Digital Innovation and Create Personalized Experiences for Customers – Amy Anderson...

Today on CBT News, we welcome Amy Anderson, Director of Research and Market Intelligence in Cox Automotive and Chase Abbott, Vice President of Sales...
education

The Benefits of Having a Customer Education Campaign at Your Dealership

Once upon a time, there were only a few car models in existence, all with a limited number of features. Demonstrating how a car...
reconditioningvideo

The Importance of Modernizing the Reconditioning Process at Your Dealership – Mike Boyd, Cox...

With used cars expected to play a big part in the 2020 auto market, a modern approach to vehicle reconditioning can shave off days...
best practices

Focusing Efforts When Developing Best Practices at Your Dealership

You may have heard the words “best practices” thrown around at meetings, on memos and during conversations at sales conventions. The term refers to...
green

6 Ideas for Going Green and Creating More Sustainability in Your Dealership

Environmental concerns are on the rise. Going green is not just a fad for environmentalists any more. Most of the general population now recognizes...

Don’t Be Like Everyone Else On The Demo Drive

The demo drive is where the customer falls in love with the vehicle. Don't be like everyone else. Let the customer decide where they...

The Steps to Negotiating

On this week's episode of On the Mark, Mark Tewart talks about having a gameplan when it comes to negotiating and knowing how you...

Using the Right Language When Speaking to the Customer

Many headaches can be avoided in the dealership by using the right language with customers. On this week's episode of Kain & Co., David...

Automotive SEO Strategies

On this week's episode of Auto Marketing Now, Brian Pasch discusses the evolution of automotive SEO, the importance of hosting good content on your...