Thursday, August 5, 2021
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You Drive Auto

Independent Used-Car Dealer Tony Caldwell Talks About Building a Brand...

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On today’s show, we’re pleased to welcome Tony Caldwell, President of You Drive Auto in Elyria, Ohio. In this segment, Jim and Tony discuss how the pandemic has affected the dealership’s employees and overall performance, as well as the unique challenges that independent dealers face during the crisis. Did you enjoy this interview? Please share […]
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CPO cars

Top Certified Pre-Owned Vehicles for 2019

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There are many good reasons to show off Certified Pre-Owned (CPO) cars to your dealership’s customers. To start with, CPO vehicles have longer warranties and coverage than non-CPO used cars. They’re also generally in better condition than other used cars, given the thorough inspection they need to go through to earn their CPO status. Many […]
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Selling What Needs to be Sold

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Spend Time and Money on Cars that Aren’t Selling Themselves By: Dennis Galbraith Auto dealers are awash in marketing options promising to sell more vehicles with less investment. Frankly, it’s no secret among those providing marketing products and services that the best way to demonstrate a fantastic return on investment is to take credit for the […]
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