Does every car shopper want to handle the buying process all online? It depends on who you ask. In an interview with CBT's Jim Fitzpatrick, Ron Frey, Chief Strategy Officer...
On today's CBT Newscast for Wednesday, November 29th, 2017:
CDK's Ron Frey on developing the best in-store process
Does every car shopper want to handle the buying process all online? It depends...
We're almost a month away from wrapping up 2017, and maybe your dealership didn't achieve the measurable results it wanted to drive additional profit in every area of your dealership....
On today's CBT Newscast for Friday, November 17th, 2017:
Max Steckler: How do you achieve measurable results with digital marketing?
We're almost a month away from wrapping up 2017, and maybe your...
If the goal is to eventually create a seamless end-to-end car shopping experience, wouldn't the solution be to build one mega-product that would tie all of these systems together? In...
On today's CBT Newscast for Tuesday, October 31st, 2017:
Can one big product make car buying seamless?
If the goal is to eventually create a seamless end-to-end car shopping experience, wouldn't the...
The current automotive retail experience is a fragmented one. With so much change happening in the marketplace, dealers are constantly looking to the horizon, rethinking how vehicles are retailed and...
On today's CBT Newscast for Tuesday, October 17th, 2017:
Are three-day holiday weekends still impactful?
We know it's another month from now, but if you haven't thought about the next Holiday three-day...
With the amount of research consumers do before they even hit your lot, why are some salespeople still trying to sell a car when consumers already know what they want?...
On today's CBT Newscast for Monday, October 16th, 2017:
CDK’s Ron Frey: All the touchpoints consumers are engaged in
With the amount of research consumers do before they even hit your lot,...