Today on CBTNews.com – Thursday, February 7th, 2019:
CDK Global and ELEADONE: The Integration of Companies and Exciting Product Releases Ahead – Scott Mathews and Bill Wittenmyer
The retail auto industry saw some big vendor mergers and acquisitions last year that took center stage at this year’s NADA show in San Francisco. Scott Mathews, executive vice president of sales and marketing for CDK Global, and Bill Wittenmyer, vice president of sales and operations at ELEADONE, stopped by the CBT stage to discuss the integration of their two companies, and the exciting products ahead. Watch Now
How to Sell to Millennials in 2019
With over 75 million potential customers in North America in the Millennial demographic today, it is worth the effort to learn how to sell them successfully. You may find they will become loyal customers for future purchases and will refer you and your dealership to their family and friends as the place to go when they are in the market for a new vehicle. Read More
Best Practices to Remember During the Hiring Process for Your Dealership
Those looking for jobs today want to know that your dealership cares about them as individuals. Shake things up and shine by including at least one question in each interview that indicates you’ve paid attention to their resumes. Try as much as possible to convey that you’ve given them actual time and thought as individuals and you’ll find fewer ghosts going forward. Read More
