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customers

Teaching Customers About Maintenance in the Information Age

Owner’s clinics are nothing new in the car business. Dealerships have been trying to teach new buyers about their vehicles (and the dealership’s service...
F&I

Personality or Sales Ability? Which is More Important for F&I Success?

Every GM has the important task of choosing the right F&I manager when screening applicants, whether they are an outside hire or an existing...
PTG365video

How These 3 Former Automotive Managers Joined Forces to Offer a Luxury Digital Retail...

CBT News sits down with Brandon Medford, Dave Obaseki, and Eric Whitehead, founders of PTG365. These men have dedicated their company to making the...
digital retailingvideo

Avoid These Digital Retailing Mishaps to Improve Your Dealership’s Customer Experience – Pete MacInnis,...

 CBT News sat down with Pete MacInnis, Founder, and CEO of eLEND Solutions to discuss how using basic payment estimator or calculator tools can...
conflict

Four Conflict Scenarios You Will Encounter at Your Dealership And How to Deal with...

Conflict is inevitable. Every individual that works in —and outside of—your dealership has thoughts and opinions that were shaped by their life experience. Since...

Pinpointing Why the Customer Is Saying No

On this week's episode of F&I Today, Becky Chernek talks about what to do when a customer wants to stick to the base payment...

How to Increase the Effective Labor Rate of Your Shop

On this week's episode of the Weekly Tune-Up, Almog Veig of David Lewis & Associates talks about how to increase the effective labor rate of...

Responding to Out of Line Objections

On this week's episode of Straight Talk, David Lewis talks about how you can deal with out of line objections by asking the customer...

Don’t Be Like Everyone Else On The Demo Drive

The demo drive is where the customer falls in love with the vehicle. Don't be like everyone else. Let the customer decide where they...