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video strategyvideo

The Advantages of Having a Multi-Platform Video Strategy for Your Dealership – Jeff Brown,...

 Today on CBT, our host Jim Fitzpatrick sits down with Jeff Brown, the chief revenue officer of Force Marketing headquartered here in Atlanta. Jeff...
cash

Converting the Cash Buyer in F&I – It Could Be Easier Than You Think

There has never been an F&I manager in the history of the car business that has ever been excited to work a ‘cash deal’....
transition

Five Tips for Handling Internal Staff Transitions Within Your Dealership

In an ideal world, today's entry-level employees would always become tomorrow's senior leaders at your dealership. Ultimately, many factors impact whether an employee makes...
Michael Roppovideo

What It Takes To Find, Train, and Retain Great Service Technicians – Michael Roppo,...

 On today’s show, we’re pleased to welcome back Michael Roppo, President and Director of Dealer Fixed-Operations Consulting and Training at Automotive Management Resources. Jim...
jargon

Skip the Jargon When Selling Cars

Anyone who is an expert in his or her field or who has a passion for what they do knows how difficult it can...

Overcoming Your Self-Objection

What's the biggest objection that you're going to get today? Price? Payments? Interest rate? Jonathan Dawson says that your biggest objection might actually be...

Do You Have Skin in the Game?

If you have some type of investment in something, you're more likely to take it seriously. On this week's episode of On the Mark,...

Leveraging Video For All Occasions

Most of us walk around every day with a phone in our pocket, taking videos of just about everything that peaks our interest. On...

Doing More With Your Website Visitors

On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...